How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. Bethesda: Bethesda Empowerment Blog. Capital Caring Health: Capital Caring Health Monthly Blogs. Content Series.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. If you aren’t prepping and actively creating content to engage potential conference attendees leading up to the event, then you’re missing an opportunity. You don’t have to exhaust yourself, but here are a few things worth doing: Create a blog post about the event to inform your audience.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective. What repurposing content is not, is a cut and paste of verbatim copy and transferring it from one website to another. Repurposing is built in content disruption. It produces a better return on content investments. Most B2B marketing organizations don’t do this enough. Many B2B agencies are good at content.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.

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How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up. While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Choose a marketing keyword.

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. If you wait until the last minute to decide which products you’re going to mark down for the holiday shopping season, it will be challenging to also brainstorm topics you want to cover on your blog and social media. Content: 50 Gift Ideas Under $25.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so. What started as a marketing experiment, has grown into a process that supports audience development. I save these slides and quotes as an individual JPG ( see photo hack #2 ) – and use them as an embedded image in blog posts as an effort to draw a reader in, provide an easy takeaway, and serve as another digital asset to share – like this one.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Contently says some “30% of clicks come from bots” which is easy to see in any of the top analytics platforms such as Google Analytics (GA).

5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. The surest way to create original, compelling content is to use data.

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Best Practices Featured content marketing marketing innovation

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. Creative solutions for bathroom ventilation?

The Page 4 Simple Secret to Successful Content Marketing [UML]

Sword and the Script

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. Among this exclusive group of “top performers” the graphic on page 4 finds: 91% say the organization is committed to content marketing. Not marketing.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

5 Expert Strategies to Add to Your Content Marketing Playbook

Cision

Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. Often an overlooked (or procrastinated) step in the marketing discipline, the crafting of buyer personas helps a business more precisely target its budget and efforts. This requires a total shift from product-thinking to content-thinking.

5 indispensable content marketing resources

PR Daily

Content might be king, but creating it doesn’t have to be a royal pain. There’s no easy path to ruling the content marketing kingdom. As a content marketer, you must discern what your target audience is looking for. Say you're a marketer at a dog-washing company in Tulsa, Oklahoma. This means you could be crafting content such as "The Correct Way to Give a Dog a Bath" or "Top 3 Dry Shampoo Brands for Dogs.". HubSpot's Blog Ideas Generator.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. Content Recycling. LinkedIn Blog Posts.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. Content marketing is its own language.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. You can be an ethical and persuasive PR pro or marketer without selling your soul. If you enjoyed this post, you might also like: Trust Economy: Summaries to 4 Content Marketing Studies.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. 1) Marketing content vs. content marketing.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics.

B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. In essence, B2B marketers solved their biggest problem yesterday.

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. RELATED: Create powerful corporate content that engages both internal and external audiences ]. a content marketing agency.

4 content marketing lessons from Caterpillar

PR Daily

When you think of cutting-edge marketing companies—brands such as Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Believe it or not, Caterpillar’s marketing department is experiencing a bit of a renaissance thanks to one of its most recent campaigns, which includes a group of YouTube videos demonstrating the quality of their products in a series called “Built For It.”.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What impact will reading the content have, or what impact will you suffer if you don’t read it? By shifting perspective, we’ll create ideas and content that reflect how our audience thinks.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

What content marketers should be ungrateful for

PR Daily

Here are two things every content marketer should be ungrateful for— more and mediocrity. We’ve heard countless times that most companies are creating more content. It’s loaded with expectations and pressure to just crank out content. There is a false presumption that more content means better results. More content simply creates more noise for content marketers to break through.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What impact will reading the content have, or what impact will you suffer if you don’t read it? By shifting perspective, we’ll create ideas and content that reflect how our audience thinks.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. A dedicated content editor.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! 7 Sexy and Creative PR Ideas.

5 Ways to Get More Blog Reads With Social Media

Cision

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Here’s how you can boost your blog’s traffic with a few social media tricks.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.