Practicing Creativity

The Hoffman Agency

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. The post Practicing Creativity appeared first on "What's HAppening" Blog.

Creative Ways to Pitch Media During a Pandemic


Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.


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How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

5 Tips to a Successful PR Pitch


You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Get creative: 5 ways to revive your writing

PR Daily

Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”. Is your love of writing on the ropes?

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

Keep your pitches fumble-free by avoiding these all-too-common mistakes: 1. You don’t have to be ultra-creative. Referring to them as “blogger” or “journalist” makes you sound like a robot and instantly cues them that you don’t know who you’re pitching to.

5 techniques for boosting PR creativity

PR Daily

Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. The caffeine doesn’t hurt, but what actually seems to spark creativity is the noise level. If you’re aiming to get your colleagues’ creative juices flowing, one of the best things you can do is leave the office and go to a moderately loud environment.

5 Ways to Build Successful Email Pitches


Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch. Research Pitching Policies. Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

#CreativePR: Get Out of the Media-pitching Mindset


This is post 3 of our 5-part #CreativePR blog series. When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging


Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. You can extend the reach of your content if you find blogs that target HR managers and offer to write content for them.

13 memorable taglines to fire up your creativity

PR Daily

Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. It has managed to pack emotion, creativity and clarity into a two-word teaser, which suits this travel site that promises cheaper travel. This tagline might not seem like the most exciting, aspirational tagline for a cosmetics brand—especially when most are pitching the “beauty as confidence” angle. A version of this post first ran on Column Five’s blog.

The Secrets to Successful Pitches: Q&A With Michael Smart


With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips?

The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. There are several tools and creative ways to get your post read by the audience you’re targeting. Make your blog posts work harder through linking, sharing and more. There’s no shortage of paid opportunities to promote a company blog.

Holiday Gift Guide Pitching Tips for PR Pros


Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign. Pitch the right person. Be creative.

Why your guest post or news pitch was rejected

PR Daily

A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The PR version suggests: Your pitch was flawed. Here are five of the most common reasons we reject pitches at PR Daily— and the associated pitch behavior that might be holding you back across the board.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Follow pitching best practices.

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. The tips below highlight some key areas to consider when pitching as a guest blogger.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

How the New York Public Library’s Blog Mobilizes Communities


However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

3 veteran blogging tricks for new writers

PR Daily

Frequently, running a client’s company blog also makes the “to-do” list, but while most PR pros can map out a content strategy and choose their promotion tactics, many don’t fully understand the deeper logistics that go into blogging. Successful bloggers master SEO techniques, can strategically respond to blog comments and ensure nothing oversteps the legal boundaries of copyright law. The blog description is another hidden way to plant keywords.

4 reasons blogs succeed—and how yours can, too

PR Daily

Blogging has become fundamental to the success of businesses, organizations and individuals. Small businesses employing blogs report a 126 percent increase in leads, search engines index 434 percent more pages for websites with blogs, and companies that blog receive 97 percent more inbound traffic from outside links. Those are the success stories; creative and sustained efforts have built their success. Visitors won’t read your blog solely because it exists.

How to pitch the modern journalist

PR Daily

As our world has changed the last number of years, so has the media world, but how often do you think about how those changes shaking up their world affects the way you pitch these modern journalists? Instead of wasting your time capturing your own corporate video to use in pitches (to be clear, I’m not suggesting you move away from video, just b-roll-type video), why not make suggestions to the journalist about video they can capture on their own? Or what about thinking creatively?

Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020. ACCOUNT TEAM: love this creative idea.

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

Sword and the Script

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content.

4 reasons why PR pitching is an art form

PR Daily

Editorial pitches are opportunities for expression. Editorial pitching provides us PR professionals with a creative channel for securing a story. It’s an art form, too, and here are four reasons why: First , a PR pitch offers the practitioner unlimited creativity. Each pitch is a clean canvas and every outreach an attempt to inspire a specific reaction. Can you think of other ways that editorial pitching constitutes an art form?

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. There are a lot of technology vendors out there pitching better collaboration. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea.

12 ways to perfectly pitch a guest post

PR Daily

There are many good strategies for pitching news and creative pieces, but there are additional measures you can take when you go after a dream website or publication. Follow these 12 tips to ensure your guest-post pitch doesn’t wind up buried in an inbox or spam folder: 1. If there isn’t interest and excitement, find another site or realign your pitch. Identify what makes your email stand out and use the elements of a successful creative pitch.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Is your PR agency bringing creative ideas to the table? The post How to Generate Media Referenceable B2B Customers with a Blog appeared first on Sword and the Script.

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On your marks, get set…pitch!

PR in High Definition

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. If you’re on the receiving end of pitches from new PR partners – here are three key things to look out for. And the same can happen in the pitch process. Creative campaigns and ideas are only one side of the coin.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. Now you can get gifty, crafty, & creative with their amazing assortment of items.

6 mistakes that can sink your client pitch

PR Daily

Responding to a PR agency tender can be time consuming—and pitching it can be intimidating—but it is also a massive opportunity to prove yourself at your agency. Avoid these six missteps that can sink your agency pitch: 1. PR requires creativity and innovation, and this is just the opposite. If you are given an hour to pitch, pitch for an hour—not 20 minutes, or 90 minutes. Must you send three or four people to the pitch?

When Pitches Require More Than Newsworthiness


You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views. What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Get more media pitching knowledge from Michael Smart here.

Things to know when pitching a story


Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Pitching is an art form that requires hard work, attention to detail and creativity. It’s not enough just to look at the most recent story and pitch something related to that.

The Anatomy of the Perfect Pitch

Waxing UnLyrical

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. But if you’re aiming for the “very good” pitch, read on. Seven elements of the almost-perfect pitch. For example: “Pitch: __.”