Practicing Creativity

The Hoffman Agency

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. By Jennifer Yoder, Account Coordinator.

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Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations StrategyMessaging isn’t a one-time deal.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Top 10 PR Blog Posts of 2020

Bianchi Biz Blog

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. The Best PR Agency RFP is No RFP.

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8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes. Here are eight simple rules for working with creative agencies: 1. Will the agency partner and/or production team handle the bulk of shot selections, retouching and proofing? · Wray Ward blog.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. 7 BLOG REDESIGN TIPS.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Content Marketing Creative Marketing Public Relations

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

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10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good! The Grammarly Blog.

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Creative Ways to Pitch Media During a Pandemic

5W PR

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

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Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

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The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. I loved this chapter as it reminded me that loosening the reins on what should be (aka the way it’s always been done) can lead to new levels of creativity.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. The ongoing need for creativity in public relations.

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The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

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16 stellar blogs and websites to fuel internal communication success

PR Daily

Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. The Communication Director blog also features a range of tips, opinion, interviews and Q&As to help you stay sharp. HBR’s mission is to “arm readers with ideas that help them become smarter, more creative and more courageous in their work.”

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Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. The post Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML] appeared first on Sword and the Script.

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Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. Since the release was distributed on Monday, ‘at least half a dozen outlets’ have reached out to the restaurant chain to ask if the statement was real, said Scott Moody, account supervisor at Denny’s agency partner EP+Co.”.

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Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Shift Communications

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Here are 4 milestones you need to meet before you try to make your creative outlet into a brand, a business, and beyond. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?

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Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

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7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

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5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches.

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Injecting Creative Into Marketing for More Earned Media

Cision

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative is a critical factor in the success of any marketing communications team. The vast majority of creative teams boast that knowledge of branding is one of their greatest assets. Blogs.

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Why you should promote your agency on LinkedIn

PR Daily

There are many reasons your agency should maintain an active presence, too. Given that most readers of content on LinkedIn are high-level decision makers, the social network can also be a great place to generate leads for your agency (if used correctly and strategically). From posting your services to sharing updates with clients, here are a few ways agencies can take advantage of a LinkedIn company page: 1.

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Get Creative in Building Your Connections

Shift Communications

In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. Building connections is also about taking the initiative and getting creative. The post Get Creative in Building Your Connections appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As with anything in PR and marketing, a big component of networking is flexing your professional muscles.

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

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PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. The thing that we’re really trying to hit home is that just going through the traditional routes of trying to hire creative PR talent yields traditional candidates,” Blair says. “We’re Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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11 creative ways to pump up your content marketing game

PR Daily

Compile these into a “top 10” blog post (adding an introduction, conclusion and your own commentary) and share it with your online followers. Create a blog post that details your predictions and share the link on your social media channels. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Repurpose your organization’s blog posts. If your organization doesn’t have a blog, it should.

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4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. Now you can get gifty, crafty, & creative with their amazing assortment of items.

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

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9 Halloween costume ideas for PR agency pros

PR Daily

Here’s a cheat sheet of costumes that come naturally to those who work at PR and marketing agencies: Copywriter: Zombie. Creative director: Pirate. The creative director is the captain of the art department ship. Along with his crew, the creative director works tirelessly to brave the rough waters of clients’ art requests. Creative directors don’t pillage and plunder like your average pirate, but the two roles have one commonality: They are out-of-the-box thinkers.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms.

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Sausage-making of an Agency Life

The Hoffman Agency

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. The post Sausage-making of an Agency Life appeared first on "What's HAppening" Blog. By Avni Gupta, Intern.

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Bay Area PR Agency Panel

The Hoffman Agency

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m.

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