Sword and the Script

SEPTEMBER 14, 2022

But this notion can easily become a slippery slope, however, given the long list of well-documented cognitive biases that exist in human psychology. It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology.

Survey 96

Survey Communications Media Engineering 96

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Document Everything. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. 5) Articles, blog posts and content picks. Welcome to 2021! He joins from C3.ai Customer networking.

Pitching 150

Pitching YouTube Community Company 150

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Most predictive analytics software and systems are based on open-source libraries and technologies. Compatible Data.

Analytics 92

Analytics Software Data System 92

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? Messaging: As suggested above, consumers have primary responsibility for controlling their product use. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company is “moving away from document-based sentiment to sentence based sentiment. 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read.

Data 87

Data Enterprise Survey Instagram 87

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. Nail the right database for media research. This is the most important one for PR agencies. The entire process of media outreach is by nature frustratingly inefficient.

Pitching 136

Pitching Tools Agency Resources 136

Contently - Strategy

MAY 8, 2019

Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Technology has played a huge role in the growth of content marketing by simplifying communication, automating tasks, and collecting data. But that handoff breaks down far too often on both sides.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. Their businesses are often all-consuming, back-breaking and require full family support. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. The report uncovers that only about 14% of content marketers list emerging technologies, like AI, as a concern. This blog post lists over 40 marketing AI techs you can try.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

PR in High Definition

JULY 24, 2017

It’s well-documented that Londoners see in the region of 130 adverts each day by the time they get to work. It might feel good in the short term – I’ve experienced this first hand at the Glastonbury Festival where the most advanced piece of technology I used all week was a phone that could barely send text messages and make calls.

Technology 59

Technology Consumer Creativity Marketing 59

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Emily is a dual major studying Public Relations at S.I.

Software 47

Software Tools Internal International 47

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. These devices have provided the means for consumers to connect to the internet wherever and whenever. She always improves my work.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 8, 2018

He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. Influencer marketing inspires action: 74 percent of consumers say word-of-mouth recommendations are key influencers in their purchasing decisions. What Are The Benefits of Influencer Marketing?

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. What better way to come together with fellow marketing individuals than during industry conferences?

Conference 62

Conference Marketing Local Advertising 62

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

MAY 24, 2018

Since joining the company, we’ve put a strong focus on generating informative content that helps agribusinesses better understand technology and its applications. I was a bit of a math and science nerd in school, so I’ve really enjoyed gaining a deeper understanding for the technology to find better ways to communicate on important topics.

Agriculture 60

Agriculture Travel Agency Industry 60

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I was doing research on blogs and outlets we would reach out to about our clients. My blogging skills were emphasized in South Africa tremendously. This was pretty much my entire experience working in PR. I was not an intern that just made copies or got coffee.

Local 40

Local Fashion Travel Transportation 40

Bad Pitch Blog

FEBRUARY 28, 2006

As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. About COMPANY, DIVISION COMPANY technology is based on proprietary and patented fluid, damper, mount, brake and clutch designs and sophisticated computer control algorithms. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. We made it the subject of another blog.) Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. We made it the subject of another blog.) Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book?

Brand 78

Brand Branding Banking Consumer 78

Presspage

JUNE 15, 2022

And with technology now the key driver of the global economy, work effort has shifted to using apps: to create materials, collaborate on strategies, distribute what you create and gather data worth analyzing. In this blog, you’ll find some answers to this dilemma. That’s the reality of work. Nobody enjoys these things.

Energy 78

Energy Data Meeting Course 78