Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Too complicated?

Training 399

Training Video Analysis Data 399

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Solo PR Pro

JULY 26, 2023

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Continued Learning: Stay updated with the latest industry trends and technologies to remain competitive. Tap new markets: Broaden the industries and or geographies you serve to increase your income.

Financial 85

Financial Insurance Insurance Training 85

Remote PR Jobs

SEPTEMBER 25, 2023

What’s bad for digital content providers is also bad for the PR industry. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. A version of this post first appeared on the Crenshaw Communications blog. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

MAY 10, 2022

The survey results would provide industry benchmarks and ignite a constructive professional conversation. In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

5W PR

JANUARY 11, 2021

A successful brand tagline can bring huge profits and notoriety in the industry. Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. The Apple logo springs into my thoughts. Stay consistent.

Brand 88

Brand Branding How To Guidelines 88

PR for Anyone

MARCH 31, 2020

What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Onclusive

JANUARY 5, 2021

We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions. Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Industry events. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? They help gauge what the industry wants to read and determine if your content is getting readership ROI. >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Prohibition

FEBRUARY 15, 2017

Professional insight: Ella, you’ve worked in the industry for seven years. I also worked on a TV project as a home economist at this time, which also gave me a wider perspective of the industry. What do you love about the industry? Where do you see the industry in 10 years time? Name: Ella Sykes.

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches.

Google 259

Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible.

Media 97

Media Nonprofit Pitching Analytics 97

PR 20/20

JANUARY 6, 2023

That means—in today’s digital-centric world— your website is more important than ever , no matter the industry. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Take the Hynes Industries website , for example.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Solo PR Pro

APRIL 5, 2022

Part of what I value the most about our profession is the opportunity to spread my wings and explore new industries. They know their operation and industry better than I ever will. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.)

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 15, 2021

Really dive into industry surveys. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 117

Survey B2B Marketing Interviews 117

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. For instance: Find popular topics : Use Google Trends to discover popular topics related to your industry, vertical markets, personas, and more.

Tools 70

Tools Measurement Strategy Analytics 70

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Cision

JANUARY 27, 2016

But let’s start at the beginning: Step 1: Identify the Journalists Who Cover Your Industry. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” If you already read industry publications, pay attention to the byline to find out who’s writing the content you’re reading.

Pitching 120

Pitching Writing Social Media Industry 120

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But has the industry really changed?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! I love the water and surfing and kiteboarding are my two passions.

Automotive 85

Automotive Meeting Media Mobile 85

The Hoffman Agency

MAY 28, 2020

We’ve got some views on whether a virtual event is the right move for all occasions — more on that soon — but awards ceremonies are a central feature of the marketing industry, for better or worse. The post Your Guide to the (Possibly) Perfect Virtual Awards Ceremony appeared first on "What's HAppening" Blog.

Industry 69

Industry Meeting Groups Twitter 69

Sword and the Script

FEBRUARY 23, 2020

I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Drive discussion in the comms industry. If you have taken the survey – thank you and please consider passing it along to a peer that works in the industry. Should brands take a political stand?

Survey 86

Survey Public Affairs Corporate Trends 86

Bad Pitch Blog

AUGUST 3, 2008

Keith O''Brien just announced a PR Week best blog competition. In doing so he pits 32 industry blogs against each other -- tournament style. Vote for the Bad Pitch blog. We''re up against Voce Communications'' Voce Nation blog. Click here, then click on our name to vote before end of day, Tuesday, August 5th.

Blogging 40

Blogging Pitching Video Media Relations 40

Onclusive

APRIL 5, 2018

Here are a few of our customer reviews : “This tool allows me to easily organize a robust PR program using tags and other filters so that I can drill down and really measure impact of media coverage based on a number of parameters. AirPR analyst goes far beyond the current capabilities of my current media platform from my industry.

Software 199

Software Analytics Customer Service Comparison 199

PR 20/20

DECEMBER 4, 2018

Personalizing stories with stickers, hashtags, location tags and more, gives followers a behind-the-scenes and exclusive look at brands. By sharing user-generated photos, tagging brands and inserting polls, Rent the Runway is able to maximize user engagement. Keep up with the latest industry trends.

Social Media 66

Social Media Trends Pinterest Instagram 66

Konnect Agency

MAY 12, 2020

Most media outlets have a presence on Twitter, so be sure to follow those that are relevant to your industry to stay updated on news and trending stories. Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. Find something interesting to comment on?

Twitter 102

Twitter Social Media Energy Resources 102

Rock the Status Quo

FEBRUARY 17, 2016

Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? Did you know that when you share a piece of content on Facebook that has a canonical tag defining the original author, it will tag the post as being from THEIR Facebook page, instead of yours?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? Did you know that when you share a piece of content on Facebook that has a canonical tag defining the original author, it will tag the post as being from THEIR Facebook page, instead of yours?

Engineering 100

Engineering Newspapers Google Banking 100

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off.

Social Media 48

Social Media Exercises Viral Video 48

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. But those come at a high price tag for the most part. Influencers, who and how they are used, are one of those changes.

Social Media 95

Social Media Publicity Media Retail 95

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Want more blogs like this? Be human and be helpful.

Pitching 98

Pitching Consumer How To Education 98

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Share your expertise and build respect within the industry. As a successful leader in your industry, you can provide your expert insights and valuable content to share with a specific target audience.

SEO 52

SEO YouTube Instagram Reputation 52

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70