5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.

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The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Recruiting in PR: Eliminating Barriers to Entry for People of Color | Business Wire Blog

Business Wire

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer.

The 7 Deadly Sins of Blogging and How to Avoid Them

Cision

Have you committed one of these 7 blog killers? Media BlogBeing a serial writer is a demanding and mysterious craft.

COVID-19: Not the Time to Stop Communications | Business Wire Blog

Business Wire

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these. public relations

[SERIES] Part 5: Why Should You Use a Newswire to Distribute Your News Release? Financial Disclosure | Business Wire Blog

Business Wire

In this blog we will discuss the role of regulatory disclosure and the importance of simultaneous distribution in the news industry. In the past 60 years, newswires have played a very large role in the news reach and distribution space.

Top 10 PR Blog Posts of 2020

Bianchi Biz Blog

And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

Top Blog: 2019 Edition

Cision

Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next. Need a little reading to carry you through the end of the year? Best Practices

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. public relations

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

In this blog we will discuss the role of newswire-led innovation in the news process. For nearly 60 years, Business Wire has been an integral player in the newswire space.

[SERIES] Part 3: Why Should You Use a Newswire to Distribute Your News Release? Visibility | Business Wire Blog

Business Wire

In this blog we will discuss the role of visibility. For the past 59 years, Business Wire has played an integral part of the news distribution process. We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike.

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

Good Deeds Make for Good Stories: Celebrate Your Social Impact This Year | Business Wire Blog

Business Wire

It’s that time of year: the winter holiday news season is here. Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data.

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations

How to Do Public Relations for a Startup in 2020 | Business Wire Blog

Business Wire

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Quality vs. Quantity: Finding the Right Balance for Your Blog

Cision

Blog quality and quantity will both impact your blog's success. Media BlogHere are some tips for finding the right balance.

A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger.

[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

5 Ways to Increase Impact of Your Next Biotech and Healthcare Press Release | Business Wire Blog

Business Wire

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion. press releases

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

[SERIES] Part 2: Why Should You Use a Newswire to Distribute Your News Release? Reach | Business Wire Blog

Business Wire

In this blog we will discuss the role of reach. When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process.

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

SEO 304

From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.