The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

COVID-19: Not the Time to Stop Communications | Business Wire Blog

Business Wire

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these. public relations

Top Blog: 2019 Edition

Cision

Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next. Need a little reading to carry you through the end of the year? Best Practices

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution. education public relations measurement & analytics

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations

We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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What is the purpose of a blog?

Axia PR

Blogs build brand loyalty and community engagement with your company. Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience.

A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process.

The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

The world is changing. More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions. public relations

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. The following is a list of favorite PR blogs, in no particular order. Leading PR blogs.

Finding “the Other” Voice – Three Steps to Mastering your Executive Team’s Written Communication | Business Wire Blog

Business Wire

The IRO Recipe – Don’t Leave Out this Ingredient. investor relations

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. education public relations

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

Media BlogThe same content may not resonate with audiences on different social media platforms. So what works for each one?

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

#PR Expanded Experiment: Results of a Spring Semester Blog Contest

PR Expanded

Last year, the PR Expanded blog community conducted an experiment with student written articles. Together, we conducted a blog contest with his Introduction to Public Relations class. After seeing the positive results of the initiative, I’m happy to entertain additional opportunities with a few professor friends who would like their students to be a part of a a blogging contest. blogging Content PR 2.0

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option.

From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

Jan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany. public relations media relations

Multicultural PR: Five Tips for Connecting Authentically with Multicultural Audiences | Business Wire Blog

Business Wire

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences. public relations

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

How We Talk “ESG” in a Post Pandemic World | Business Wire Blog

Business Wire

In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

5 Tips for Partnering with a PR Agency | Business Wire Blog

Business Wire

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW.

Choosing Photos for Your Blog: 3 Copyright Rules to Know

Cision

How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Survey reveals some interesting insights into the business of blogging today

PR Warrior

I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. Blogging Research Andy Crestodina Neil Patel Seth Godin

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I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here. public relations media relations

Top Blog: 2019 Edition

TrendKite

Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next Need a little reading to carry you through the end of the year?

Top 10 Blog Posts of 2019

Culpwrit

As I enjoyed a near-perfect mocha latte this morning from my favorite new coffee purveyor, I scrolled through the top Culpwrit blog posts of the past year. The post Top 10 Blog Posts of 2019 appeared first on culpwrit. Advice from a Pro Mentorship Culpwrit Top 10 Blog Posts

Rethinking the Customer Press Release: How to Make It a Win-Win | Business Wire Blog

Business Wire

Public relations is the art of securing trust at scale. And one of the best tactics for B2B brands to achieve this is the customer press release. public relations

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

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