Expert insights. Personalized for you.
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends. MORE
The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations MORE
For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. MORE
For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. MORE
Blogs build brand loyalty and community engagement with your company. Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience. MORE
Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations MORE
Blog quality and quantity will both impact your blog's success. Media BlogHere are some tips for finding the right balance. MORE
How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog MORE
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations MORE
On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. MORE
In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead. MORE
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations MORE
When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. MORE
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. MORE
To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community. MORE
If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. MORE
We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these. public relations MORE
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? MORE
Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S. MORE
Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources. MORE
However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Feel free to keep this list as a resource to regularly revisit these blogs. Leading PR blogs. MORE
I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. MORE
Media BlogThe same content may not resonate with audiences on different social media platforms. So what works for each one? MORE
Last year, the PR Expanded blog community conducted an experiment with student written articles. Together, we conducted a blog contest with his Introduction to Public Relations class. After seeing the positive results of the initiative, I’m happy to entertain additional opportunities with a few professor friends who would like their students to be a part of a a blogging contest. blogging Content PR 2.0 MORE
What companies can do to prepare for a return to work post COVID-19. public relations MORE
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention. MORE
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. public relations MORE
The IRO Recipe – Don’t Leave Out this Ingredient. investor relations MORE
The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations MORE
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations MORE
Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community. MORE
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? MORE
Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer. MORE
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. MORE
I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. Blogging Research Andy Crestodina Neil Patel Seth Godin MORE
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations MORE
SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger. MORE
The world is changing. More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions. public relations MORE
Blog Related Topics 
Business Wire
OCTOBER 23, 2020
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?
Business Wire
AUGUST 7, 2020
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
OCTOBER 29, 2020
Have you committed one of these 7 blog killers? Media BlogBeing a serial writer is a demanding and mysterious craft.
PR Expanded
MAY 23, 2017
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.
Business Wire
AUGUST 4, 2020
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.
Business Wire
JUNE 2, 2020
We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year. However, before we start our motorcycle gang and storm across the desert Mad Max-style, we should take pause and look at crises in times past and see if we have any insights on what surviving and thriving businesses did in times like these. public relations
|
Business Wire
OCTOBER 15, 2020
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations
Cision
DECEMBER 21, 2019
Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next. Need a little reading to carry you through the end of the year? Best Practices
Cision
OCTOBER 15, 2020
Blog quality and quantity will both impact your blog's success. Media BlogHere are some tips for finding the right balance.
Business Wire
APRIL 3, 2020
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. public relations
Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations
|
Glean.info Blog
NOVEMBER 23, 2020
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.
Business Wire
OCTOBER 6, 2020
Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.
Business Wire
SEPTEMBER 22, 2020
On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.
Business Wire
MAY 21, 2020
The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations
Business Wire
JULY 30, 2020
If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.
Business Wire
AUGUST 19, 2020
For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.
Business Wire
AUGUST 13, 2020
SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger.
Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?
Business Wire
NOVEMBER 3, 2020
For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies.
Business Wire
SEPTEMBER 10, 2020
I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.
Business Wire
JULY 7, 2020
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations
Business Wire
OCTOBER 9, 2020
Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources.
Business Wire
JUNE 12, 2020
The world is changing. More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions. public relations
Cision
FEBRUARY 27, 2020
Media BlogThe same content may not resonate with audiences on different social media platforms. So what works for each one?
Business Wire
MAY 26, 2020
What companies can do to prepare for a return to work post COVID-19. public relations
PR Expanded
APRIL 25, 2018
Last year, the PR Expanded blog community conducted an experiment with student written articles. Together, we conducted a blog contest with his Introduction to Public Relations class. After seeing the positive results of the initiative, I’m happy to entertain additional opportunities with a few professor friends who would like their students to be a part of a a blogging contest. blogging Content PR 2.0
Business Wire
OCTOBER 1, 2020
To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community.
Business Wire
APRIL 1, 2020
When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.
Sword and the Script
OCTOBER 13, 2020
Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.
Business Wire
MARCH 25, 2020
The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations
Cision
AUGUST 6, 2020
Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog
Axia PR
AUGUST 28, 2020
Blogs build brand loyalty and community engagement with your company. Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience.
Business Wire
AUGUST 25, 2020
The IRO Recipe – Don’t Leave Out this Ingredient. investor relations
PR Warrior
NOVEMBER 6, 2017
I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. Blogging Research Andy Crestodina Neil Patel Seth Godin
Cision
JANUARY 9, 2020
How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog
Business Wire
APRIL 24, 2020
Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations
Business Wire
JUNE 16, 2020
In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.
Business Wire
APRIL 22, 2020
Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.
PR Daily
DECEMBER 2, 2019
However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Feel free to keep this list as a resource to regularly revisit these blogs. Leading PR blogs.
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