article thumbnail

ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 128
article thumbnail

PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that.

Banking 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. It is no longer an option or a strategy.

Internal 100
article thumbnail

Pivoting East: How China’s Economy Influences Global Business Strategy

Stern + Associates

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 100
article thumbnail

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327
article thumbnail

Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Any sense for internal expectations? However, we have so many experts across the bank and we really wanted to reach the consumer audience.

Banking 60
article thumbnail

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?!