Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. What began as a health crisis has now turned into an economic one. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Remote PR Jobs

SEPTEMBER 25, 2023

“Be careful about how much of yourself you share,” says Porro, who has written speeches for Nature Conservancy CEO Mark Tercek and Kevin Martin, vice president of public policy for Facebook. Think of the stories about your background, your clients, or your work that you tell family and friends, and write them down.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Here’s U.S.

Digg 60

Digg Social Media Banking Sports 60

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Of course not.

How To 95

How To Banking Energy Writing 95

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. Facebook, in particular, makes it easy to target marketing to very tight niche segments, but zeroing in on such a narrow audience often results in little more than wasted time and money. Prizes don’t have to break the bank.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

MAY 2, 2017

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Waxing UnLyrical

JANUARY 28, 2017

Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Thinkstock.

Training 85

Training Banking Community LinkedIn 85

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JANUARY 24, 2019

Too often we just lurch forward in life, hoping for the best and banking on the bet that we’ll live long enough to discover and accomplish what is most important. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose. I took more lessons.

Agency 91

Agency Banking Energy Community 91

Waxing UnLyrical

JULY 18, 2016

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics. ” 3.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 14, 2016

Why: “Humans are social creatures by nature, but the advent of social media has blessed us with an unparalleled opportunity to share and relate to others,” writes Bryan Adams as he demonstrates how you can use storytelling and appropriate hooks “as a bridge to invite people to become part of your story.”

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. Why: “PR needs to be an integral part of the brand development process rather than simply being there to support, protect or bail out the brand,” writes Clare Ward for CIPR.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JULY 11, 2016

Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Reporting. ” asks Heather Whaling in this post. Why Content Strategy Needs Digital PR.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. It’s often not WHAT you pitch.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Solo PR Pro

OCTOBER 9, 2014

In other prize-related news, Karen Swim won a portable power bank charger, courtesy of Solo PR PRO Premium member Joan Witte (thanks for your support, Joan!), Free ebook: “Get It in Writing!”. and Solo PR is sending Kristie Aylett a special gift of thanks for being with us since the #SoloPR chat’s very beginning.

Twitter 69

Twitter eBook Banking Community 69

Waxing UnLyrical

APRIL 25, 2016

Why: “Though I literally owe this teacher my ability to add and subtract, spell correctly, and handwrite legibly, those skills are secondary to the influence she had on me as a person,” writes Renée Fabian as she reminds us why “some teachers, the really good ones, are for life.” Wouldn't you like to be in her kitchen?

Banking 40

Banking Training Writing LinkedIn 40

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Would Blazek allow her to subscribe to her 7,300-member job bank and connect with her via LinkedIn, asked Mekota? Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. That post was published in June 2015 according to the dateline posted at the time of this writing. A small agency with experienced talent won’t break the bank. I set out to find the source. Don’t miss these related posts: .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. See you soon! Image: Jeff Sheldon via Unsplash, CC Zero.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Publicity 92

Publicity Ethics Nonprofit Local 92

MB Blog

MARCH 20, 2020

For many of you, it is impossible to work that way – where the mass productions are, where people are taken care of, bank counters, shops and thousands of other places - there is no way home office could work for these sectors. We never thought that there is a chance to work only from home. But there is another risk - constant distracting.

Skype 52

Skype Crisis Transportation Video 52

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

MARCH 21, 2016

Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.” WonderWomen: Three Ways to Reclaim Ourselves.

Banking 40

Banking Crisis Communications Resources Crisis 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 31, 2016

Even when I’m working with a reporter, I have to think about each person they are communicating with through their writing. If I’m on Facebook ogling over my friends cute babies, I want the business posts I see to feel just as authentic as the real people I interact with IRL. So, my best advice is to think about that as you write.

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

DECEMBER 6, 2018

Want to write for WUL? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn The post On Sabbaticals, Self-Care, and Sanity appeared first on Shonali Burke Consulting.

Banking 45

Banking Travel Community Twitter 45