Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. It’s often not WHAT you pitch.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

APRIL 15, 2016

I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. I might – might – actually go through their process just to experience it (and then write about it after). Twitter Facebook Google+ LinkedIn 7 Pillars of Solid Influencer Marketing Programs.

Marketing 40

Marketing Guidelines Banking Social Media 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. Let me give you an example.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search.

Engineering 120

Engineering Creativity Community Google 120

Cision

OCTOBER 27, 2015

Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Recently, Facebook changed their search feature to include ALL (2 trillion and counting) Facebook posts. Hashtagging on Facebook should be as important now as it is on Instagram and Twitter.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. or “Share this email marketing list on Facebook!”

Communications 40

Communications Pitching Writing Social Media 40

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Facebook, has introduced a raft of changes over the last year in a move to rid its platforms of hate, but progress is slow. This is a question I am often asked. First off I don’t think you need a degree in PR or comms to work in the industry.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. A good video camera is definitely important, but don’t break the bank for one. Comment as pts moderator Steve Garfield Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Video 87

Video Facebook Twitter Viral 87

Stephen Waddington

MAY 12, 2019

Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ?? Here’s the write up by my Metia colleague and co-host Marcel Klebba. We’ll recap the previous sessions and discussions among the Facebook community of more than 400 active members.

Local 60

Local Storytelling Exercises Banking 60

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” Twitter Facebook Google+ LinkedIn Monday Roundup: Personality, PR, and Influence. How to Build a Strategic Narrative.

Banking 40

Banking Social Media Storytelling Training 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52