Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international! See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Publicity 92

Publicity Ethics Nonprofit Local 92

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Would Blazek allow her to subscribe to her 7,300-member job bank and connect with her via LinkedIn, asked Mekota? Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

Media 97

Media B2B Groups Conference 97

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. I was a journalist in the very beginning of 90-91 and some people from an American bank came here and had to assess when the Bulgarian legislation could be adapted to the European legislation and when Bulgaria could become a member of the European Union.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Cision

OCTOBER 27, 2015

Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Recently, Facebook changed their search feature to include ALL (2 trillion and counting) Facebook posts. Hashtagging on Facebook should be as important now as it is on Instagram and Twitter.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. International license ). Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Images drive engagement with social media and content marketing. Free Images (.red)

Engineering 120

Engineering Creativity Community Google 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

MARCH 7, 2014

I don’t often write about clients, but today I will. It’s especially fitting today, as International Women’s Day is tomorrow (and you remember how much fun I had working with Oxfam America on their IWD initiative a few years ago , in fact, you should check out what they’re doing this year too!).

Community 81

Community Banking Energy Facebook 81

Sword and the Script

SEPTEMBER 2, 2014

Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. Today you’re often writing, commenting or otherwise talking up content marketing. Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.”

Banking 40

Banking Social Media Storytelling Training 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52