Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Bank (nominated by Monica Wiant). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MARCH 13, 2017

Bank on Social for SEO & PR. Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. If the metaverse is the next evolution of the internet, it will require a new breed of cloud-powered services that allow brands to create and scale their own multiverses.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). More than even Facebook, Twitter is the preferred social network for social care. Direct influencer-outreach. Repeat your Tweets.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40