Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list.

Strategy 61

Strategy Marketing SEO Social Media 61

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

MAY 2, 2017

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. That is a bunch of loose connections on social media, which are simply building your Rolodex. Oh my, I thought to myself. Including a death threat.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Social Strategy Can Help Break Your Company’s Silos. ” 4. Wouldn't you like to be in her kitchen?

Banking 42

Banking Writing Social Media Strategy 42

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Waxing UnLyrical

MAY 2, 2016

And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. Customer Experience Driven By Social Media Intelligence. Will you join the Social PR Makeover on May 13th from 2-3 pm ET?

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MARCH 14, 2016

Why: “Humans are social creatures by nature, but the advent of social media has blessed us with an unparalleled opportunity to share and relate to others,” writes Bryan Adams as he demonstrates how you can use storytelling and appropriate hooks “as a bridge to invite people to become part of your story.”

Storytelling 40

Storytelling Banking Training Writing 40

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Bank is the title sponsor for the new Vikings stadium here in Minnesota. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. What a Duck Can Do For “Social” Media Relations.

Case Study 40

Case Study Study Communications Banking 40

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. That post was published in June 2015 according to the dateline posted at the time of this writing. Studies show that people share things on social media simply because they feel it will make them look cool. A small agency with experienced talent won’t break the bank.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Here’s some of what we talked about. See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

OCTOBER 31, 2016

That’s why Social PR is so important, it brings the profession back to remembering that this is a person-to-person engagement. Even when I’m working with a reporter, I have to think about each person they are communicating with through their writing. What is one Social PR campaign you’re in love with? Also, she teaches me a ton.

Course 40

Course Measurement LinkedIn Banking 40

MB Blog

MARCH 20, 2020

For many of you, it is impossible to work that way – where the mass productions are, where people are taken care of, bank counters, shops and thousands of other places - there is no way home office could work for these sectors. We never thought that there is a chance to work only from home. But there is another risk - constant distracting.

Skype 52

Skype Crisis Transportation Video 52

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

AUGUST 5, 2016

It’s that finally mainstream media are realizing that social media isn’t going anywhere… even if some of them are having a hard time accepting this. As a result, the way social is being integrated into not just the broadcasting, but the experiencing, of the Games, is quite wonderful. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Waxing UnLyrical

DECEMBER 6, 2018

I’ll keep up with my teaching, and might post fun stuff on social media here and there, but for the most part, I will not be working. Want to write for WUL? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Banking 45

Banking Travel Community Twitter 45

Waxing UnLyrical

NOVEMBER 1, 2012

PS: if you only feel comfortable pledging by writing a check, you can send a check to the following (needs to arrive by November 28th): Gothenburg State Bank. Those who write a checks are, unfortunately, not eligible for campaign rewards, but you will still help send SMAC! They kinda think they are social media super stars.

Financial 98

Financial Banking Corporate Writing 98

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

APRIL 15, 2016

This is an actual pitch I received two days ago: “I’m reaching out because you have an active following on social media and we’re currently looking for influencers like you to post engaging content on your social media accounts that would be of interest to your followers. Wouldn't you like to be in her kitchen?

Marketing 40

Marketing Guidelines Banking Social Media 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

DECEMBER 9, 2015

And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully.

Social Media 40

Social Media Strategy Media Twitter 40

Sword and the Script

JANUARY 9, 2018

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 4) Share the content on social media (organic).

Media 97

Media B2B Groups Conference 97

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

DECEMBER 28, 2015

More than even Facebook, Twitter is the preferred social network for social care. Of course this is a bit unexpected given the scale of each ( According to Pew , 71 percent of online adults use Facebook, compared to 23 percent who use Twitter). We’d like to help. ^TS. Amazon Help (@AmazonHelp) December 28, 2015.

Twitter 120

Twitter Brand Branding Customer Service 120

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email.

Communications 40

Communications Pitching Writing Social Media 40