PRSay
APRIL 29, 2019
If an article, for instance, about customer service mentions an all-expenses-paid trip to Las Vegas, then tout that in your headline: “Win a Trip for Two to Las Vegas.” Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline.
Landis PR
FEBRUARY 28, 2022
Here are three ways good web content can help your PR: . The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. Don’t write for bots. SEO for Yourself .
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Cision
JUNE 23, 2017
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Wordsmith is an artificial intelligence (AI) platform that generates human-sounding narrative articles from raw data.
Prakkypedia
NOVEMBER 3, 2019
I often see enewsletters, web pages, social media posts and flyers which are poorly written, and I’d love to get stuck into them and make improvements. So here’s a redacted version of the lead article in a state government newsletter, alongside my notes: (If you are the author of this, PLEASE don’t take it as a personal attack.
The Proactive Report
OCTOBER 30, 2023
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
Cision
FEBRUARY 22, 2016
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.
PRSay
OCTOBER 22, 2020
Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Another reason for super-short online paragraphs: Web visitors lean to the left. The solution? But how short?
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