Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 93

Measurement Communications Survey B2B 93

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. G ood writing: Make sure visitors are not distracted by spelling, stylistic, and factual errors.

Google 100

Google Training Engineering Web 100

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Medium : A great source for great writing; the site sends me emails with links to articles that match my interests, based on what I read there and topics I’ve selected.

Content Marketing 149

Content Marketing Privacy Government Web 149

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. For online articles, ad value is typically calculated using audience numbers. It’s time to look beyond ad value. An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

MAY 6, 2017

As it is every week, I offer insight around three articles or stories I’ve vetted and recommend for your perusal. The inability to account for context is, I believe, one of the biggest knocks against advertising at scale, including remarketing. Writing, Labels and Cohorts; Words Really Do Matter [UML]. 2) Context in mediums.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. As it is on many Saturdays, I offer three articles I’ve vetted and recommend for your perusal. Feel free to start writing about these too, by leaving a comment below. Advertising is indeed marketing, but it only one part of marketing. To that end, we are all forever students.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

MAY 14, 2019

billion articles to date which comes in at about 100 terabytes of storage. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

Case Study 117

Case Study Software Data Web 117

Buzzstream

MARCH 31, 2020

Write the right, expertly crafted content. Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. Use the Content Explorer in Ahrefs to find content publishers and authors who write about your topic – sort by highest traffic to find the best opportunities.

SEO 125

SEO Google Hotels Strategy 125

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone is doing it. Business Blogging'

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. More articles, but shorter pieces. On average, authors are producing more articles that are shorter in length.

Trends 60

Trends Media Report Technology 60

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. 32 Web Writing Tips for Better Blogging and Social Media Posts. How a Mid-Air Fight Became Great Advertising. 30+ Ultimate Headline Formulas for Tweets, Posts, Articles and Emails. Cheers and happy reading! . 11 Ways to Avoid Burnout.

Resources 55

Resources Pitching Case Study Instagram 55

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 20, 2015

Write “good” content. Think of any popular website: they all have popular articles and less-than-popular articles, due almost entirely to the ability for a headline to compel readers to click. One of the most important articles about content structure is Cyrus Sheperd’s post for Moz.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Peer Groups. But more than anything, this is a post about Drake.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

FEBRUARY 11, 2017

As always, you’ll find three vetted articles below that I recommend for your perusal. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

NOVEMBER 5, 2016

And that’s the theme for this week’s Unscripted Marketing links – a weekly roundup of exceptional articles on marketing I’ve vetted and recommend reading. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. I agree with him.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

DECEMBER 10, 2016

As it is every week, below you’ll find three articles I’ve vetted and recommend for in-depth reading. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. So I’ve chosen marketing budgets as the focus for this week’s Unscripted Marketing links [UML].

Marketing 60

Marketing Survey B2B Study 60

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. We wanted our so-called partners to write or broadcast stories about our clients. But all is not lost.

Television 75

Television Groups Storytelling System 75

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. You can measure how many people have read your article, how many have liked it, and how many have shared it. And that's why I decided to write the book "The Global PR Revolution.” The one who finds the interesting stories.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Beyond PR

AUGUST 9, 2016

Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. When a third party mentions your content – be it an article from a journalist or tweet from an industry influencer – that person lends credibility you can’t get from other channels in the PESO mix.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

OCTOBER 14, 2015

Additionally, you can decide what kind of articles you would like to see. Similar to the popular dating app Tinder , you can swipe right to ‘save’ an article or left to ‘skip’ it; LinkedIn’s algorithm will tailor future articles for your newsfeed. Take Arianna Huffington for example. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

SEPTEMBER 10, 2016

” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. As in every week I’ve curated interesting articles or blog posts and while I call out a few salient points, the full article (or recording) is well worth your while. 1) Digital and ROI are Killing the CMO.

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. In this article, we’ll walk through a working definition of AI for content marketers. A software assistant like Grammarly uses AI to offer recommendations on how to write better. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? 3) Meltwater updates UX, adds new projects feature.

Internal 63

Internal International Data Media 63

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. I need to go to the Irish Examiner and see if I can find her most recent articles.

Digital PR 62

Digital PR Report How To Pitching 62

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64