Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. The pitches I’ve received are all highly automated.

Software 133

Software Pitching Analysis Community 133

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Buzzstream

JANUARY 24, 2024

Link insertions are a common link building tactic of adding a link to an existing article. This tactic typically involves contacting a site (author, webmaster, content creator) and requesting that they add your link to an already published article. is an example of an article link insertion target.

SEO 62

SEO How To Resources Pitching 62

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing.

Transportation 93

Transportation Meeting Media Newspapers 93

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. You can also have it re-write it several times over if you wish. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. One pitch had images pasted right into it of smoke and flames and fire trucks.

Pitching 139

Pitching Video Engineering Web 139

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 81

Meeting Media Travel Interviews 81

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” ” I’ve even heard some say that PR is not a tool for driving sales, which is kind of ridiculous because I know I’ve bought things after reading about them in an article. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. want you to visit my web site. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Hadestown I highly recommend.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Fuel

JUNE 18, 2020

A press release will tell you the who, what, why, when, and where of any newsworthy information–just like an article you would read in a paper. They can be fairly confident that the articles they read have been fact-checked and aren’t biased. What is the Purpose of a Press Release? They Build SEO. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse, Web 3.0, To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. How many articles about the branding were published? Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Suggest positioning a certain article as a “How to” post. Journalists get paid to write objective stories. No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course). The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course). The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 86

Pitching Media System Tools 86

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. 32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. 30+ Ultimate Headline Formulas for Tweets, Posts, Articles and Emails. Cheers and happy reading! . 11 Ways to Avoid Burnout. S ign up today !

Resources 55

Resources Pitching Case Study Instagram 55