INDUSTRY INSIGHTS YOUR PEERS ARE READING
Writers, answer these questions honestly: - Are you satisfied with your own writing? - If you answered no to any of those, then we have the perfect solution for you: Our Advanced Writing and Editing for the Corporate Communicators summit in these cities: January 22 - Charlotte, NC. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Don't be hasty, he writes. MORE
The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. MORE
Finding an outstanding iOS writing app can be challenging. Developers have answered the call, and diehard Apple fans can find several high-quality writing apps. 1Writer , one of the best notetaking apps for iOS, can be used to write down ideas, for research or to revise past ideas. MORE
Writing great subject lines is the first step to eliciting clicks and opens. Cut through the clutterwith creative corporate writing.]. CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. MORE
With great power comes great responsibility, however, so be judicious as you sling your credentials around the web. Securing a new gig often seems like it will take a superhuman effort of intergalactic proportions. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Are we called to write, or do we do it because it''s the thing we''re best at? This week: Is writing a calling or a job? MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Should you write for free? Write for free : There''s never been a better time to find writing gigs. Write it the same way you write for pay. MORE
“We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. MORE
Honest mistakes are bound to happen from time to time, but some writing slip-ups are too common, and they simply create bad PR for PR people. In the digital age, keyword stuffing can be a fatal flaw for PR writing that lives on the Web. MORE
Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. If so, please join PRSA and Ann Wylie at Reach Readers Online — a three-day email-, blog- and mobile web-writing Master Class on July 24-26 in Portland, Ore. PR Training email headlines newsletters writing MORE
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing. MORE
Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. MORE
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help. MORE
Writing great subject lines is the first step to eliciting clicks and opens. Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. MORE
Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. Web content should be easy to read and have a conversational tone. Use the return button often, and write in short sentences. MORE
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write Subheads. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Is it better to write fast or slow? Should students be tested on writing? Does speed-writing have merit? Should writing be tested? MORE
In case you, or people you know, ever go through this, here are four steps for writing an outstanding Instagram caption: 1. Don't include a link: You can't click a link in a caption, and no one is going to copy and paste it into the web browser in a smartphone. MORE
Rather than relying on the PR and communications team to produce content you can enable real experts to write it. Content corporate communications public relations Research blogging Global Web Index GWI Blogging is dead, long live blogging. MORE
RELATED: Revive your writing chops, grab the attention of a distracted audience, and tell great stories across media channels. ]. I worked with a client several years ago on building a presence through what we called the “response campaign.” MORE
The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Tchividjian writes weekly ethics blog. . MORE
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. Don’t Write Like a (Corporate) Robot. MORE
This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen. MORE
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. If your release is still placing prominence on non-GAAP, research can take up to 30 minutes – especially if a web disclosure model is used and researchers need to navigate to the IR website. MORE
Writing content along the lines of, “We’re cool. Write for people who don’t read. Jakob Nielsen’s research showed that only 16 percent of people fully read text on the web “word by word.” Write for readers, too. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Also, why money helps writers, and why joke writing is the hardest writing. Writing! His point is that you probablly shouldn''t expect writing alone to be a career. MORE
As a medical writer, I often end up spending more time researching an article than I do writing it. In this week’s post, I share some lesser-known online resources that can help make your writing, editing and researching tasks easier. Purdue Online Writing Lab (OWL). MORE
It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. If you're not writing from experience, writing about yourself or do not have an established writing space, you're doing it wrong. MORE
Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, even excellent content can fade into obscurity if you're not writing something original. MORE
If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. Write a compelling call to action. MORE
Yet the emphasis on speed can result in copy rife with mistakes and shortcuts often seen in casual online writing. Here are three common mistakes—along with tips for writing speedily without sacrificing quality: 1. It’s easy to slip into casual writing when you’re in a rush. MORE
The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. MORE
If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. MORE
That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. MORE
Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. A common problem with corporate writing is that it’s full of lazy, meaningless verbs. MORE
It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Learn how to write a great headline. MORE
In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital. Many professionals fear writing for a number of reasons; among them is that there are so many confusing rules. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week’s roundup includes why writers must be data analysts, writing things that are never published and perspective from Stephen King. MORE
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, we're introduced to a brand of ultra grammar prescriptivism, a legend of writing instruction passes away, and TV writers talk about diversity. MORE
PR in High Definition
MARCH 12, 2019
The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web.
PR Daily
MAY 9, 2019
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.
PRSay
APRIL 29, 2019
Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. If so, please join PRSA and Ann Wylie at Reach Readers Online — a three-day email-, blog- and mobile web-writing Master Class on July 24-26 in Portland, Ore. PR Training email headlines newsletters writing
PR Daily
JUNE 20, 2019
Writing great subject lines is the first step to eliciting clicks and opens. Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota.
Agility PR Solutions
APRIL 22, 2019
It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.
PR Daily
SEPTEMBER 5, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Don't be hasty, he writes.
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B2B PR Sense
AUGUST 23, 2018
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing.
PR Daily
JUNE 16, 2015
Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. A common problem with corporate writing is that it’s full of lazy, meaningless verbs.
PR Daily
JULY 17, 2018
Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. Web content should be easy to read and have a conversational tone. Use the return button often, and write in short sentences.
Communications Conversations
SEPTEMBER 26, 2014
The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story.
PR Daily
FEBRUARY 22, 2016
If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. Write a compelling call to action.
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Cision
FEBRUARY 22, 2016
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. Don’t Write Like a (Corporate) Robot.
PRSay
APRIL 18, 2016
The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Tchividjian writes weekly ethics blog. .
PR Daily
MARCH 20, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Should you write for free? Write for free : There''s never been a better time to find writing gigs. Write it the same way you write for pay.
PR Daily
MAY 11, 2018
With great power comes great responsibility, however, so be judicious as you sling your credentials around the web. Securing a new gig often seems like it will take a superhuman effort of intergalactic proportions.
Beyond PR
NOVEMBER 1, 2016
This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen.
PR Daily
APRIL 30, 2018
It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Learn how to write a great headline.
Sword and the Script
DECEMBER 2, 2014
That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting.
Stuart Bruce
JULY 16, 2014
Rather than relying on the PR and communications team to produce content you can enable real experts to write it. Content corporate communications public relations Research blogging Global Web Index GWI Blogging is dead, long live blogging.
PR Daily
JUNE 7, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week’s roundup includes why writers must be data analysts, writing things that are never published and perspective from Stephen King.
PR Daily
FEBRUARY 27, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Is it better to write fast or slow? Should students be tested on writing? Does speed-writing have merit? Should writing be tested?
Communications Conversations
JUNE 6, 2016
“We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site.
PR Daily
NOVEMBER 21, 2016
Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality.
PR Daily
JUNE 18, 2018
Writing great subject lines is the first step to eliciting clicks and opens. Cut through the clutterwith creative corporate writing.]. CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota.
PR Daily
NOVEMBER 3, 2015
As a medical writer, I often end up spending more time researching an article than I do writing it. In this week’s post, I share some lesser-known online resources that can help make your writing, editing and researching tasks easier. Purdue Online Writing Lab (OWL).
PR Daily
MAY 16, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, we're introduced to a brand of ultra grammar prescriptivism, a legend of writing instruction passes away, and TV writers talk about diversity.
PR Daily
AUGUST 21, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. If you're not writing from experience, writing about yourself or do not have an established writing space, you're doing it wrong.
PR Daily
MAY 8, 2018
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write Subheads.
Cision
JUNE 23, 2017
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. If your release is still placing prominence on non-GAAP, research can take up to 30 minutes – especially if a web disclosure model is used and researchers need to navigate to the IR website.
PR Daily
DECEMBER 4, 2015
In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital. Many professionals fear writing for a number of reasons; among them is that there are so many confusing rules.
PR Daily
DECEMBER 21, 2014
Writers, answer these questions honestly: - Are you satisfied with your own writing? - If you answered no to any of those, then we have the perfect solution for you: Our Advanced Writing and Editing for the Corporate Communicators summit in these cities: January 22 - Charlotte, NC.
PR Daily
JULY 29, 2017
Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, even excellent content can fade into obscurity if you're not writing something original.
PR Daily
OCTOBER 30, 2017
Finding an outstanding iOS writing app can be challenging. Developers have answered the call, and diehard Apple fans can find several high-quality writing apps. 1Writer , one of the best notetaking apps for iOS, can be used to write down ideas, for research or to revise past ideas.
PR Daily
JANUARY 7, 2015
Honest mistakes are bound to happen from time to time, but some writing slip-ups are too common, and they simply create bad PR for PR people. In the digital age, keyword stuffing can be a fatal flaw for PR writing that lives on the Web.
PR Daily
JANUARY 30, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Are we called to write, or do we do it because it''s the thing we''re best at? This week: Is writing a calling or a job?
Cision
APRIL 20, 2017
If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits.
PR Daily
JANUARY 27, 2017
In case you, or people you know, ever go through this, here are four steps for writing an outstanding Instagram caption: 1. Don't include a link: You can't click a link in a caption, and no one is going to copy and paste it into the web browser in a smartphone.
PR Daily
FEBRUARY 15, 2016
Yet the emphasis on speed can result in copy rife with mistakes and shortcuts often seen in casual online writing. Here are three common mistakes—along with tips for writing speedily without sacrificing quality: 1. It’s easy to slip into casual writing when you’re in a rush.
PR Daily
AUGUST 22, 2016
Writing content along the lines of, “We’re cool. Write for people who don’t read. Jakob Nielsen’s research showed that only 16 percent of people fully read text on the web “word by word.” Write for readers, too.
PR Daily
JANUARY 16, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Also, why money helps writers, and why joke writing is the hardest writing. Writing! His point is that you probablly shouldn''t expect writing alone to be a career.
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