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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The truth is we have unleashed a beast of sorts with Web 2.0. article] appeared first on Crenshaw Communications. has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”

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Three Ways Your Web Content Can Help Your PR

Landis PR

Here are three ways good web content can help your PR: . PowerPoints can become blogs; press releases can become articles; new business pitches can become case studies for other clients – its content reincarnated. . The post Three Ways Your Web Content Can Help Your PR appeared first on Landis PR. Become Your Own Newsource .

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. As Gareth explains, “the search engine, in their move toward a semantic web , is now more intelligent than we would ever understand and can pick up on these things. Many PR teams don’t work for brands like Apple.

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How to go from reactive to proactive comms with NewsWhip

NewsWhip

Article-level prediction It’s impossible to talk about foresight without talking about prediction, and NewsWhip brings our users that with predicted engagement at the article level. Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours.

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.