The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. So a 1200-word article with real substance will get 23% more engagement and 11% more views. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MAY 6, 2017

As it is every week, I offer insight around three articles or stories I’ve vetted and recommend for your perusal. As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want.

Reddit 158

Reddit Media Analytics Trends 158

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Conclude by Measuring Your Initial Success  . Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web? Use this URL: [link].

Viral 115

Viral Marketing Web Case Study 115

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . It highlights the news articles being written alongside the public interest in those stories. Crisis Dashboard.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.

Survey 117

Survey B2B Marketing Interviews 117

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. And here is the AMP version of the same article.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success.

Blogging 80

Blogging Publicity Marketing Survey 80

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

MAY 14, 2019

billion articles to date which comes in at about 100 terabytes of storage. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

Case Study 117

Case Study Software Data Web 117

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. Link back to the original article.

Google 120

Google Measurement Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Don’t have time to read every relevant article right away?

Writing 149

Writing Education Pinterest Creativity 149

Cision

APRIL 20, 2015

Write “good” content. Think of any popular website: they all have popular articles and less-than-popular articles, due almost entirely to the ability for a headline to compel readers to click. One of the most important articles about content structure is Cyrus Sheperd’s post for Moz.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Sources pay a fee if they are included in a published article.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can you write some short ones?

Study 79

Study B2B Marketing Survey 79

Shift Communications

SEPTEMBER 2, 2016

Here are my top recommendations for what public relations majors shouldn’t skip out on in school: Writing. Writing is at the core of what we do. One of my best classes in school was a course that had us writing all types of pieces — from a short story, to a movie review, to a news article. It just won’t work.

Study 84

Study Publicity Analytics Course 84

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing. Next week we delve into measuring the effectiveness of your efforts. Read Time: 2 minutes.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70