ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. One of the first things we do when partnering on a PR assignment is review the company website, a topic we also tackled here. Here are just a few: High-level media training. Thought leadership events. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. ThreatPost. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. I’ve joined the management team at Story Comms as a non executive. Story is a corporate punk. What’s in a name?

B2B 151

B2B Banking Corporate Crisis 151

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question. They involve tailored messages. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Another company called PRophet takes it a step further. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” White papers. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.”

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. .” Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

NOVEMBER 9, 2015

Read Cision’s new white paper today! With such a targeted following, niche influencers are extremely sought after by companies and agencies. Perhaps with the widest reach, celebrity influencers have huge audiences and broad appeal. Organic Advocate.

Pinterest 120

Pinterest YouTube Travel Brand 120

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. NewsWhip research center library of white papers . So, how can we help improve this situation? . QuickStart API.

Data 99

Data Resources Technology Analytics 99

Shift Communications

JUNE 21, 2022

A hype cycle that makes quick billionaires and leaves a trail of failed companies in its wake, however, may also lay the groundwork for a lasting structural shift (exhibit A: the first dotcom bust).”. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

JUNE 19, 2017

GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. How else will marketing and PR be affected?

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content can be a cornerstone for a successful company. Owned content. Numbers do not lie! Don’t just hope for success, calculate it!

Data 92

Data SEO Guidelines Advertising 92

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. You want it to include your mission and how they can learn more about your company and brand. Knowing how and when to draft a good press release is vital for today’s competitive digital market. The boilerplate is a concluding paragraph.

How To 101

How To Writing Video Fashion 101

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Get Cision’s free white paper now! New companies are making millions from this strategy. Due , an online invoicing company, doubles their user base every two months. “ Changing Habits. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Shift Communications

DECEMBER 14, 2016

For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company.

Publicity 60

Publicity Healthcare Case Study B2B 60

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. When I was considering my next role, I knew it had to be a socially responsible, progressive company.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

5W PR

SEPTEMBER 13, 2019

The first is for your company and the second to its key publics. A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. And what is their present attitude towards your company? In short, you have two key responsibilities.

Publicity 68

Publicity How To Case Study Meeting 68

Beyond PR

AUGUST 10, 2016

View our White Paper!) The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience. Preorder now! Don’t overlook sales opportunities.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. It was created by a company that sells software tools to search marketers called Moz. Can your agency bring big ideas and execute? Give our services a try.

Infographics 69

Infographics Data Case Study Content Marketing 69

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

MARCH 22, 2022

Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm. Conduct a content gap analysis. Zapier is an excellent example.

SEO 144

SEO Strategy Brand Branding 144

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. what words and terms they’re paying for) you can get a pretty good sense of where they’re taking their company and the media themes they’ll be pushing in 2018. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Cision

MAY 20, 2015

If you have a skeleton company but still want to produce video, perhaps the initial solve is to build a library using phone-generated video. How is the company image impacted if the video is not of “Hollywood” quality? Click here for our free “Outside-The-Box Content Marketing for PR” white paper!

Video 120

Video YouTube Content Marketing Film 120

Shift Communications

FEBRUARY 3, 2015

Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. Meet Shannon. The client gets some great press out of it. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. Can your agency bring big ideas and execute them?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120