The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Now more than ever, companies need to be their own broadcaster.

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Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

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5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

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MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

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Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company. This is where businesses falter.

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Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence.

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Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%).

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MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

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Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

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Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Invisible Content.

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Content Marketing Study Analysis Marketing 78

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. The Maccabee agency published an entire post on content best practices. market its recent content offer of a customer journey infographic. Step 3: Get Started. Christina Milanowski.

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Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. I spent the first 3.5 years working on the technology PR team.

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MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” They don’t block influencer blog posts, or emails, or sponsored white papers.

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Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

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Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing. Buyers of B2B software want published pricing. The reality is buyers will just go elsewhere.

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Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. Case studies.

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