5W PR

APRIL 18, 2024

As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise. Boasting a user base of over a billion people, it offers a distinct platform where B2B tech companies can directly connect with decision-makers and influencers in the industry.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. I’m a late convert to B2B public relations.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy.

SEO 139

SEO Content Marketing Marketing Software 139

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Shift Communications

JUNE 21, 2022

“To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. crypto markets are now in a freefall that’s bringing companies and their employees down with them.

Marketing 60

Marketing Financial System Conference 60

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. NewsWhip research center library of white papers . So, how can we help improve this situation? . QuickStart API.

Data 99

Data Resources Technology Analytics 99

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. .” Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

JUNE 19, 2017

GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. How else will marketing and PR be affected?

Publicity 163

Publicity Marketing Privacy Advertising 163

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. View our White Paper!) The agency used a multimedia news release to house and promote their client’s press kit and product visuals. So what are actionable steps to help close these gaps?

Company 40

Company Case Study How To Product Launch 40

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. When I was considering my next role, I knew it had to be a socially responsible, progressive company.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

Shift Communications

FEBRUARY 3, 2015

Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. Account Manager, Marketing Technology. Meet Shannon. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

APRIL 27, 2019

59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. 2% said “personal safety and security issues.”.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JUNE 19, 2018

Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. If you are discreet, you’ll probably be fine.

Enterprise 66

Enterprise Technology Report Company 66

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. If companies do not incorporate these new values, they will have to prepare to face a crisis. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

APRIL 29, 2017

According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog. Can your agency speak finance?

Marketing 68

Marketing Measurement Content Marketing Survey 68

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Companies also have to invest their own time.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These markets included technology, financial series, higher education and legal services, among others. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”. Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

NOVEMBER 1, 2016

I’ve helped build successful owned media platforms at three different companies over the last 10 years. The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – Does your agency eat, breath and sleep content marketing? Consistent. Sustainable.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120