Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Write content in response. Avoid writing too much about numerous things. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In the United States, public relations agencies will spend more than $10 billion each year. In the United States, public relations agencies will spend more than $10 billion each year. Writing a Press Release. The statement is for public release.

How To 94

How To Writing Video Fashion 94

Contently - Strategy

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Brand Branding 144

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. A hype cycle that makes quick billionaires and leaves a trail of failed companies in its wake, however, may also lay the groundwork for a lasting structural shift (exhibit A: the first dotcom bust).”.

Marketing 60

Marketing Financial System Conference 60

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. It specializes in web marketing solutions for mid- to large-sized companies around the world. It helps you stay organized and as an added bonus it encourages you to write a variety of content.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content can be a cornerstone for a successful company. Owned content. Numbers do not lie! Don’t just hope for success, calculate it!

Data 92

Data SEO Guidelines Advertising 92

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Shift Communications

DECEMBER 14, 2016

For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. When I was considering my next role, I knew it had to be a socially responsible, progressive company.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Cision

NOVEMBER 3, 2016

These are lessons that factor into a professional mentoring book I’m writing on this topic and articles I’ve published such as The Importance of a PR Internship (Plus: How to Cultivate a Mentor) and How to Fix the Misrepresentation of PR Pros in the Media. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper?

Google 138

Google Banking Engineering Web 138

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Personas shouldn’t reflect the thoughts and beliefs of the company. They are not created keeping buyers in mind. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Similarly, you might distribute two press releases a month, but only publish one white paper per quarter.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

APRIL 29, 2017

According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog. Can your agency speak finance?

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

MAY 3, 2016

Some studies suggest 60-70% of content produced in B2B goes unused: A few searches on the company website will demonstrate if this is true in your organization. Many companies rely on a registration page, email blasts and perhaps a bit of PPC spend to drive registration. Here are five ways to get more out of B2B Webinars.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

JUNE 19, 2018

I’ve got a long history in analyst relations and – assuming your product works and satisfies customers – there are some things that you can do to improve the relationship your company has with analysts. Many companies allocate a large percentage of the budget to analyst relations and a very small percentage of their time. Talk to Us !

Enterprise 66

Enterprise Technology Report Company 66

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. In reality, it’s far more expensive because companies are throwing money away. . In one sense, it’s not new.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. According to the survey results: “bloggers who write longer content are far more likely to report success. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” Think of what you’re asking for,” Petersen writes in her post. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

NOVEMBER 1, 2016

I’ve helped build successful owned media platforms at three different companies over the last 10 years. Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. In fact, you can almost write a complete sentence from the analysis. Consistent.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. Make sure you put pen to paper and write down your content marketing strategy! The Maccabee agency published an entire post on content best practices. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference.

Social Media 120

Social Media Marketing Pinterest Media 120