ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. One of the first things we do when partnering on a PR assignment is review the company website, a topic we also tackled here. Thought leadership events. Here are just a few: High-level media training.

Media Relations 120

Media Relations Agency Media Training Training 120

5W PR

MARCH 26, 2024

Through partnerships, companies can tap into their network, build on the brand story, and maybe even snag some precious media mentions. This usually means explaining how the company’s offering disrupts the financial sector. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

DECEMBER 14, 2016

For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company.

Publicity 60

Publicity Healthcare Case Study B2B 60

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. When I was considering my next role, I knew it had to be a socially responsible, progressive company.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Get more tips that will help you build your personal and company brands responsibly. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. Can your agency bring big ideas and execute them?

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. If companies do not incorporate these new values, they will have to prepare to face a crisis. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. Companies also have to invest their own time.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. This will help keep your leadership team jazzed about your content marketing efforts. Step 3: Get Started. Christina Milanowski. Maccabee. ,

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81