ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. Established relationships.

Strategy 88

Strategy Content Marketing Employee Google 88

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

B2B 77

B2B Trends Strategy Marketing 77

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. Blog posts. White papers. I love to write. Every week.

Writing 88

Writing Social Media Newspapers Media 88

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Another company called PRophet takes it a step further. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. .” Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content can be a cornerstone for a successful company.

Data 92

Data SEO Guidelines Advertising 92

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

MARCH 22, 2022

Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm. Conduct a content gap analysis. Writing for the algorithm instead of people.

SEO 144

SEO Strategy Brand Branding 144

Shift Communications

JUNE 21, 2022

A hype cycle that makes quick billionaires and leaves a trail of failed companies in its wake, however, may also lay the groundwork for a lasting structural shift (exhibit A: the first dotcom bust).”. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. For example, she’s one half of a Minneapolis/St. She’s a former media member.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. what words and terms they’re paying for) you can get a pretty good sense of where they’re taking their company and the media themes they’ll be pushing in 2018. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. Do you know how to handle crises in real time? Ten years ago?

Sports 120

Sports Industry Customer Service Travel 120

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. The focus of content marketing should be on creating engaging content in the form of blogs, white papers, e-books, YouTube videos, podcasts, and various other digital media channels.

Marketing 88

Marketing Government Guidelines Education 88

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. White papers. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. What does it include? Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Let’s say you originally ran a blog and had a social media presence to complement it. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency. Facebook today hosts more video views than YouTube does.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. According to the findings, “94% of all blog posts have zero external links.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Shift Communications

JUNE 30, 2015

Blog series? Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Will they be treated like a prospect with a 101 white paper offer instead of a customized piece of content? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60