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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 159
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. The findings or data from a white paper can also be pitched out to the media.

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Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper.

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Free White Paper! Find the Right Influencer for Your Brand

Cision

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Investigate your audience.

Brand 120
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334
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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295
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What PR does with an media placement counts as much as getting it

Sword and the Script

Companies want coverage in their market because it provides third-party credibility, but then they don’t use it. It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). Something similar is true with earned media.

Media 160