Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? Owned content can be a cornerstone for a successful company. Owned content. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Do they download an asset, like a white paper?

Google 138

Google Banking Engineering Web 138

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. It was created by a company that sells software tools to search marketers called Moz. It’s not a perfect measure, but it’s a solid educated guess.

Infographics 70

Infographics Data Case Study Content Marketing 70

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. How is the company image impacted if the video is not of “Hollywood” quality?

Video 120

Video YouTube Content Marketing Film 120

Sword and the Script

APRIL 29, 2017

According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Can your agency speak finance?

Marketing 68

Marketing Measurement Content Marketing Survey 68

Beyond PR

AUGUST 10, 2016

View our White Paper!) The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience. Preorder now! Don’t overlook sales opportunities.

Company 40

Company Case Study How To Product Launch 40

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. Are influencers important to PR success?

Survey 96

Survey Journalism Study Pitching 96

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. He tells a tale of two companies at polar opposites. 37% white papers. Can your agency bring big ideas and execute? 50% say time to convert. 6% say other.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

APRIL 8, 2017

If there’s ever been a time to learn how to build your own audience for your company…it’s now. Words like useful, helpful, utility, educational and entertainment all get toss around casually, but a good litmus test answers these questions: Does your content meet customer needs or company needs? 3) Content metrics and KPIs.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

PR 20/20

NOVEMBER 29, 2022

Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers). Partnerships. Sponsorships.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

The Hoffman Agency

APRIL 6, 2020

Tech has always been a world of numbers, but for the keen eye, and the right company, there are stories buried in those numerals. One of the key reasons Matthew outlined was that data from a company is immediately going to be proprietary to that company. What’s the appeal of data?”. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. Companies also have to invest their own time.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. The Maccabee agency published an entire post on content best practices. Step 4: Measure Success. The return on investment from content marketing tends to measured in four main areas.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

AUGUST 2, 2016

This is especially true when distributing breaking company news to business editors, spot news desks, and the like. In the case of a press release handled by a public relations, marketing or investor relations agency on a company’s behalf, the source will be the firm’s client. They need to know its source. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

Sword and the Script

NOVEMBER 1, 2016

I’ve helped build successful owned media platforms at three different companies over the last 10 years. The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! – Does your agency eat, breath and sleep content marketing? Consistent. Sustainable.

Marketing 60

Marketing Study Survey Content Marketing 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing. Buyers of B2B software want published pricing. The reality is buyers will just go elsewhere.

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81