ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. If you have a PR agency, definitely get them to do it! How do go about entering awards?

B2B 295

B2B Industry Company Case Study 295

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. I’ve joined the management team at Story Comms as a non executive. Story is a corporate punk.

B2B 151

B2B Corporate Banking Crisis 151

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

Prohibition

OCTOBER 2, 2023

Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Tom suggested leveraging platforms like webinars, YouTube marketing and podcasts as effective tools for data capture.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. Can your agency bring big ideas and execute on them? an email about announcing the new product to customers or prospect. These are all tried and true fundamentals.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Sword and the Script

FEBRUARY 26, 2019

PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Even better, it means we all finally have a tool to show our parents, spouses, etc.

Publicity 150

Publicity Corporate Tools Agency 150

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Does your PR agency make your job easier or harder? We are great at both!

Content Marketing 60

Content Marketing Marketing eBook B2B 60

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Click any image for higher resolution >>> Can your agency bring big ideas and execute? The survey was conducted The Marketing Practice, a UK-based agency with an office in the U.S., Give our services a try.

B2B 146

B2B Marketing Survey Creativity 146

ImPRessions - Crenshaw Communications

JUNE 18, 2019

One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR agencies are always looking for good writers.

Writing 147

Writing Storytelling Pitching Creativity 147

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Ignoring the power of visuals is no longer an option. Done right visual content can boost results through the roof – even for what some may consider a dry-as-dust BtoB IT services firm.

Training 157

Training Video Digital PR Social Media 157

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” White papers. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: “People who think well, write well.”

Writing 88

Writing Social Media Newspapers Media 88

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART. It’s the proverbial “one throat to choke.”

SEO 130

SEO Content Marketing Marketing Software 130

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. Hence, heartbreak. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Cision

NOVEMBER 9, 2015

Read Cision’s new white paper today! With such a targeted following, niche influencers are extremely sought after by companies and agencies. Here are the three types of influencers Mark identifies as the influencers who can make an impact on your audience: Learn more about how influencer marketing can boost your brand.

Pinterest 120

Pinterest YouTube Travel Brand 120

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.

Media 103

Media Print Advertising Advertising 103

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. Looking for an agency partner that can think big and execute?

Marketing 65

Marketing Survey Study B2B 65

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. Yet media relations are still the bread and butter for many PR agencies.

B2B 120

B2B Media Relations Media Social Media 120

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

DECEMBER 22, 2015

Look at how social influencers, social networks and agencies are partnering to create content studios. Get our free white paper today! Resist that. Study how the current media landscape is changing. Strengthen your PR foundation and get your brand back on track. Marie Gordon – Director, Recruitment at Burson-Marsteller. “

Corporate 120

Corporate Leadership Study Creativity 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. NewsWhip research center library of white papers . So, how can we help improve this situation? . Access to NewsWhip Spike.

Data 99

Data Resources Technology Analytics 99

5W PR

JUNE 27, 2022

The companies in the industry can create studies, white papers, and surveys to present to the public and more helpful information that other businesses can benefit from. The post Public Relations Strategies for Ad Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial System Conference 60

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc. Follow-up with Journalists.

How To 100

How To Writing Video Fashion 100