Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Get Cision’s free white paper now! New companies are making millions from this strategy. Due , an online invoicing company, doubles their user base every two months. “ Changing Habits. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. When you end a press release, that’s where you can get creative. You want it to include your mission and how they can learn more about your company and brand. Press releases these days follow an upside-down pyramid structure if you will.

How To 94

How To Writing Video Fashion 94

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

DECEMBER 14, 2016

For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company.

Publicity 60

Publicity Healthcare Case Study B2B 60

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 74

Survey Trends Communications Storytelling 74

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

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Social Media Media Airlines Video 120

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. You need creatives to bring flair and polish.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Personas shouldn’t reflect the thoughts and beliefs of the company. They are not created keeping buyers in mind. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. If companies do not incorporate these new values, they will have to prepare to face a crisis. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. Case studies. Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. I loved the idea of “content” and called myself a content curator before “content creators” were a thing.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

APRIL 8, 2017

If there’s ever been a time to learn how to build your own audience for your company…it’s now. Words like useful, helpful, utility, educational and entertainment all get toss around casually, but a good litmus test answers these questions: Does your content meet customer needs or company needs? Give our services a try.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JUNE 19, 2018

I’ve got a long history in analyst relations and – assuming your product works and satisfies customers – there are some things that you can do to improve the relationship your company has with analysts. Many companies allocate a large percentage of the budget to analyst relations and a very small percentage of their time. Talk to Us !

Enterprise 66

Enterprise Technology Report Company 66

Journalistics

JULY 3, 2013

In the past, you may have published a company newsletter on a regular basis, but there was little need to produce a formal editorial calendar for this single publication. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

The Hoffman Agency

APRIL 6, 2020

Tech has always been a world of numbers, but for the keen eye, and the right company, there are stories buried in those numerals. One of the key reasons Matthew outlined was that data from a company is immediately going to be proprietary to that company. What’s the appeal of data?”. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. It means it’s time to get creative. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing. Buyers of B2B software want published pricing. The reality is buyers will just go elsewhere.

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B2B Marketing Survey Software 122

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81