Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Another company called PRophet takes it a step further. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. Budget Trends by Kantar Media.

Marketing 66

Marketing Survey Study B2B 66

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

JUNE 30, 2015

S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60

Cision

NOVEMBER 3, 2016

This experience could be why, as PR Moment states, those working in marketing, PR and advertising are more likely to let their online and IRL (aka ‘in real life’) lives merge, while also being more adept at maintaining a perspective that positions both aspects favorably. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. You need digital advertising for PPC and social ads.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. That is, the content was written to communicate what the company wanted to communicate to an audience – not necessarily what the audience wanted to read about (not to mention share).

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

APRIL 27, 2019

59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. 2% said “personal safety and security issues.”.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

OCTOBER 31, 2017

You can easily calculate the cost of acquiring an email address to your organization but research shows, for the average B2B company spends $150 to acquire a single email address. It is an absolute waste of company resources to maintain a blog, or content hub and not have a mechanism for visitors to subscribe. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. I’m not a big fan of multiple calendars. Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. In reality, it’s far more expensive because companies are throwing money away. .

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. These messages generally have been one-way and asymmetrical—i.e.,

Employee 40

Employee Internal International Corporate 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81