Shift Communications

FEBRUARY 3, 2015

To explore why this is important, let’s look at an example of how data helps PR get press for clients. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole. If you don’t have the in-house capabilities to be smart with data, work with other agencies that do.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. I mean safe. Nicole Bestard.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content can be a cornerstone for a successful company. Rather than being influenced by opinion and bias, turn to the data!

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

NOVEMBER 15, 2017

Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

ImPRessions - Crenshaw Communications

JUNE 28, 2018

See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60