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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. Digital PR practitioners have had to step up and learn new skills.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Brands nowadays depend heavily on technology for managing day-to-day business operations. Technology changes at an incredible speed and startups may find it difficult to keep up. Digital PR agencies can be the most powerful allies for startups.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. These are some of the most desirable new PR skills.

LinkedIn: The rise of B2B Social media Marketing

5W PR

The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Inspiration Public Relations Social and Digital Media Social Media Agency Technology Marketing 5wpr digital marketing digital media digital pr insights marketing strategy tips trends

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The Guardian reports on the BBC cuts by stating: Some of the savings – £12m – will be reinvested in digital platforms and enhancing the BBC’s original journalism. So we have ascertained that the future is still digital.

9 reasons why business owners don't hire PR agencies

PR Daily

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. A PR firm costs $10,000 to $30,000 a month or more. If you need lots of PR, you may spend as much time watching the meter run as overseeing your program. PR agencies do.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights.

Proving Your Success in Public Relations

Scott Public Relations

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Successful PR campaigns involving influencer partners generate backlinks that lead more people to your website.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Santa Maria Valley Blog, KPS3. Cancerwise blog, MD Anderson Cancer Center. Cypress Semiconductor Giveaway Contest, The Hoffman Agency. Digital Product or Service Launch. Columbia Gas, Nickerson PR.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5: As well as blogs.

#SelfPub – Part 2: Finding Alphas*

ZudePR

6 Be flexible with your technology I wrote my first draft in Google Docs. Luckily my alpha readers were grown-ups and decided to revert using the technology they felt comfortable with: sometimes email, sometimes Word, sometimes Google Docs. It covers a diverse range of topics but centres on finding your purpose, facing your digital fears to future-proof your career, decluttering your life, and embracing financial independence. PR/Business blog nooptin

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

A long time ago an agency owner called me into her office. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons.

3 tactics that are essential for PR success in 2019

PR Daily

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. In 2019, to ensure you’re getting the most out of your PR outreach, make sure you’re making these three tactics a priority: 1. Align digital PR efforts with SEO practices. Additionally, digital PR relies on media outlets.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). She is a social media, SEO, Internet marketing and blogging consultant.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Speak, write, blog, tweet, make videos — whatever. Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering).

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Is your PR agency bring creative ideas to the table?

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Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. Digital etiquette. Digital PR Skills.

5 ways PR pros can flourish in a virtual career

PR Daily

A digital PR career can suit even extroverted communicators who love social interaction. A few weeks before graduation, my professor emailed me that PR agency Belle Communications was looking to hire a part-time account assistant. PR pros with the proper drive and discipline can find that working remotely fits their lifestyle and enables them to thrive professionally. Here are five tips to make the most out of a remote PR position: 1.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? We see many PR teams trying to get a bigger piece by expanding their skills.

How PR and marketing pros can perfect social media strategies

PR Daily

If you post an article or blog on Facebook or Twitter, not everyone you know will see it. One of the biggest conundrums in marketing and PR is where to invest money. The diversity of channels has created more confusion than ever in PR. The percentage of investments you make in PR, content development, lead generation and social media marketing should be calibrated on the combination that provides the greatest reach of the customers you’re targeting.

The #PRStudChat Community Discusses Creative #PR on November 17th

PR Expanded

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities.