The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Who Knew: Soap Pads' Digital Debut.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Blog PR tips Facebook image plagiarism PR PR agency Social Media The Fat Jew Twitter

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. It’s time for the next big leap in the way PR agencies work in India.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Data-Driven PR Campaign.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Digital PR

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Last Night a Blog Post Changed My Life

ZudePR

For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked. In it was a blog about reading.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

9 reasons why business owners don't hire PR agencies

PR Daily

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies do.

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Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Blog Hollie Abbott News Social media Traditional PR brand engagement branding brands digital communications digital PR engagement Facebook Firefly communications individuality influencer marketing innovation marketing online PR PR Social Media tech PR agency

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore.

Firefly harnesses influential vlogger to build client’s profile

PR in High Definition

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. Blog PR tips social media digital digital communications digital PR give as you live PR PR agency PR campaign public relations SEO Social Media video YouTuber

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Digital PR Public Relations podcasts speaking webinars

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Digital PR

LinkedIn: The rise of B2B Social media Marketing

5W PR

The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Inspiration Public Relations Social and Digital Media Social Media Agency Technology Marketing 5wpr digital marketing digital media digital pr insights marketing strategy tips trends

Leeds PR Account Manager Job Vacancy

Prohibition

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. A minimum of 2 years’ PR experience is a must.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Comments Do you think agencies should include creative ideas in their. Digital PR

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision.

Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different. Digital PR

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Here are a few ways to boost the success of a direct to consumer PR campaign.

Proving Your Success in Public Relations

Scott Public Relations

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. 5WPR News Branding Consumer - Lifestyle Entertainment & Sports Marketing Media Relations branding communications crisis communications crisis public relations digital marketing digital pr influencer marketing insights marketing PR pr strategy Public Relations strategy

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.