The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

The Personality Traits of Top Digital PR Leaders

Buzzstream

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. .

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Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Who Knew: Soap Pads' Digital Debut.

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Blog Posts.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Blog Posts.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Data-Driven PR Campaign.

LinkedIn: The rise of B2B Social media Marketing

5W PR

The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Inspiration Public Relations Social and Digital Media Social Media Agency Technology Marketing 5wpr digital marketing digital media digital pr insights marketing strategy tips trendsFor many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework.

Proving Your Success in Public Relations

Scott Public Relations

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Successful PR campaigns involving influencer partners generate backlinks that lead more people to your website.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Here are a few ways to boost the success of a direct to consumer PR campaign.

Original Research: B2B Content Sweet Spot

The Proactive Report

“Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology. Get the Digital PR Tips newsletter every Monday.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution?

Interview with PR Influencer Sarah Evans

Critical Mention

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. We caught up with her on her insights into the world of digital media and social strategy today.

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

#SelfPub – Part 2: Finding Alphas*

ZudePR

6 Be flexible with your technology I wrote my first draft in Google Docs. Luckily my alpha readers were grown-ups and decided to revert using the technology they felt comfortable with: sometimes email, sometimes Word, sometimes Google Docs. PR/Business blog nooptin

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

3 tactics that are essential for PR success in 2019

PR Daily

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. Align digital PR efforts with SEO practices.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4:

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I This blog post showed me another way. Ahem, that’s this blog post.

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

PR person contacts reporter. Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments.

When it comes to content… Go local!

Presspage

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. SaaS,PressPage,Blog,News,International,globalnewsroom

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

PR person contacts reporter. Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments.

Gifts to sharpen Dad's image

PR Daily

Father’s Day is this weekend, and PR-savvy professionals know certain gifts are not only sure to please Dad, but will sharpen his image at the same time. Enter the 2015 Digital PR & Social Media Awards. ].

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How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Emerging technology is affecting consumer behavior. Doing so can help PR pros show more value for their efforts.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

5 resources for sharable communications content

PR Daily

Content curation enables PR pros to act like museum curators, sharing the best of other people’s content. It’s the process of hand picking the best content to share with your audience through social media, your website or blog. Who’s Blogging What. Content curation.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use.

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3 tips for practicing award-winning brand journalism

PR Daily

No company succeeds with both practices better than Cisco, which won a PR Daily Digital and Social Media award this year for its technology news site, The Network. The site features breaking tech industry news and company content, ranging from blog posts to videos. Cisco digital content lead Kirsten Chiala takes us behind the scenes and reveals how the content team consistently delivers award-winning brand journalism—and how you can do the same: 1.

Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. Digital etiquette. Digital PR Skills.

5 ways PR pros can flourish in a virtual career

PR Daily

A digital PR career can suit even extroverted communicators who love social interaction. A few weeks before graduation, my professor emailed me that PR agency Belle Communications was looking to hire a part-time account assistant. Attend PR Daily World in NYC!