November technology news round up

PR in High Definition

Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> The announcement seemed to me more of a vision statement than a technology product release.

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10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some have built their own agencies. Some focus on specific topics like technology or PR measurement. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. You also might include the Glean.info blog in your bookmarks.).

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some have built their own agencies. Some focus on specific topics like technology or PR measurement. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. You also might include the Glean.info blog in your bookmarks.).

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. What roles are agencies and in-house teams looking for? Most center around the adoption of the latest technology, whether that involves social media, video and analytics, or it concerns data collection, artificial intelligence and augmented and virtual reality. However, some people may be replaced by those who are better using technology.”.

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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6 Blogs Every PR Pro Should Read

Critical Mention

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency.

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone. However, make sure to pick an agency with a good reputation. That doesn’t mean you have to go with the biggest agency out there; even boutique companies can have a solid reputation.

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How to grow your agency without relying on the ‘retainer’

PR Daily

As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. There is one thing lots of PR agencies have in common in 2019: Clients are consistently hiring out projects, but retainers seem to be few and far between. It’s great, of course, that clients are still outsourcing their marketing and communications needs, but it’s terribly difficult to run an agency when you don’t have consistent cash flow.

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5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches.

15 superb blogs and websites for PR pros to follow

PR Daily

Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. A version of this post first appeared on the Meltwater blog.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

PR Automation: A bad idea … or would that work for PR agencies?

The Hoffman Agency

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies.

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Now, our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media. Why wouldn’t you want your agency to test things out before spending your money? Particularly when technology changes so quickly that you have to try new things, but do so in as risk-free environment as possible.

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PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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Bay Area PR Agency Panel

The Hoffman Agency

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m.

15 superb blogs and websites for PR pros to follow

PR Daily

Here are the top blogs and websites every PR pro should know: The Skimm. PRSay is the blog of the largest U.S. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog. The PR Week blog covers breaking news, memes and controversial PR and marketing campaigns. Agency Playbook.

Firefly’s top PR agency moments in 2015

PR in High Definition

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by.

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. A version of this article originally appeared on the agency’s. I just finished reading “ How We Got to Now ” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Brands don’t need to be purchasing more technology–they need to be purchasing less.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

I’ll admit: I’m overwhelmed by technology

Communications Conversations

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). If I were on the corporate or agency side, those kinds of organizations have “IT People” to turn to in these types of situations. Over the weekend, we had wi-fi issues at Chez Hanson.

Beginner’s Guide to Blogging 5/10: The Wheel

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas.

A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Blogging Content Marketing

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. The Role of Technology on the Legal Market.

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11 social media principles to guide PR agencies

PR Daily

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side. Here are 11 things agencies should accentuate when it comes to social media services: 1. Agencies continue to overlook the No. Agencies need to execute the best practices they preach.

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8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Move to cloud; serverless environments; technology as a differentiator and business model; internet of things.” – Steve Markey, father of Account Coordinator Mollie Markey.

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! .

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! .

Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

And now, here’s this month’s PR technology summary…. Lots of vendors have media databases, but most of these are really just glorified spreadsheets, this company, called Propel, seems to be applying some genuine analytics: “Propel allows users to map out reporters the agency has pitched, who in the agency has received the most responses from a reporter and which 15 reporters an agency is pitching most frequently. 6) Picks from the PR tech vendor blogs.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. The word “blog” and “blogging” really doesn’t do justice to the process.