PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Event marketing. If you’re a small business owner, these can be tougher to achieve.

Small Business 72

Small Business Strategy Marketing Instagram 72

Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Within this advertisement, Budweiser pulled on different heart strings than the ones we’re used to having pulled on for this particular message.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

Conference 45

Conference Marketing Case Study Hotels 45

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. Mike Kaput Director Marketing AI Institute ( @MikeKaput ).

Conference 56

Conference Marketing Groups SEO 56

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Tip 1: Move the problem to the top. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Strategy 119

Strategy Pitching Film Advertising 119

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world.

Marketing 62

Marketing Agency Video Brand 62

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Major Conferences. And that’s perfectly fine! Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Deirdre Breakenridge

MAY 8, 2018

I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management. I will have access to workshops, conferences, and trainings which will further advance my career. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 120

Interviews Agency Advertising Advertising 120

PRSay

DECEMBER 1, 2017

Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. Meg Handlin, APR, is a Maine-based PR and marketing strategist. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination.

Nonprofit 103

Nonprofit Education Study Small Business 103

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Consumer Advertising 61

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

Content Marketing 40

Content Marketing Company System Marketing 40

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' Forbe s and Fast Company both wrote about Caine’s determination and creativity. The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. He’s developed a pre-suasion workshop that applies Robert Cialdini’s seven principles of influence to public relations. What is pre-suasion? Pre-suasion is the process of arranging for the recipients of a message to be receptive before they encounter it.

Insurance 105

Insurance Insurance Ethics Tools 105

Prakkypedia

JANUARY 19, 2020

Businesses should also be prudent about how they promote and advertise their support. I’ve seen artists donate their talent and time for free. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. GM had a commercial advertising their new electric car, while making fun of Norway. As to be expected, many people had various reactions to the ad, as discussed in this article.

Social Media 104

Social Media Trends Media Reddit 104

Cision

JANUARY 13, 2017

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Action PR

APRIL 17, 2020

Fortunately, the fitness industry, and many of our clients, have already tapped into the virtual fitness market and are offering on-demand and live fitness options to current and new users alike. From mat-based Pilates sessions, Functional Range Conditioning workshops (it’s tougher than it sounds – we promise!)

Exercises 52

Exercises How To Instagram Sports 52

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs. I teach it twice a year.

Education 108

Education Course Nonprofit Resources 108

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Ed: next week #measurepr will be coming to you live from a workshop I'll be conducting for IABC/Houston. Here's her quick recap. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

Measurement 91

Measurement Social Media Media Internal 91

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Host free webinars or workshops on a topic related to your industry. David should leverage the surprise element and not advertise his advantage beforehand. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52