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The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Prohibition

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

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Professional Development: An Investment in Yourself

Solo PR Pro

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 119
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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

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Behind the Headlines with Phil Andrews

Cision

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120