Advertising Marketing Print Workshop 
wiredPRworks
FEBRUARY 11, 2016
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.
Cision
JUNE 6, 2017
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.
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Polaris
DECEMBER 14, 2014
For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.
Waxing UnLyrical
JULY 12, 2011
On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Ed: next week #measurepr will be coming to you live from a workshop I'll be conducting for IABC/Houston. Should be fun. They can still sign up.
Prohibition
JULY 10, 2019
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.
Waxing UnLyrical
JANUARY 13, 2011
When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Wanna Subscribe?
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