Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. When people look back on 2020, they’ll remember that credit unions had their back.

Reputation 60

Reputation Community Local Meeting 60

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 155

Television Instagram Consumer Newspapers 155

Stephen Waddington

APRIL 14, 2020

The disintermediation of media has also been accelerated by the crisis as consumers quarantining at home share content and connect with friends and family via messaging apps and social media. Tortoise Media , a slow news community founded by James Harding, former head of BBC News, has begun to take baby steps towards an alternative model.

Print 102

Print Newspapers Crisis Local 102

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them. Topical Lotions.

Technology 88

Technology Industry Consumer Brand 88

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Communications Conversations

JUNE 2, 2021

People are “engaging”–but they’re doing it privately with friends and colleagues via text and private communities. But, that doesn’t mean your customers aren’t seeing and consuming your content. ” I’ve done a number of audits for bigger companies in 2020 and 2021. They may be!

Social Media 151

Social Media Marketing Media System 151

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 105

Media SEO Analytics Analysis 105

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). More than 4,400 exhibitors in 2020 attracted reporters from all over the world.

Automotive 91

Automotive Interviews Technology Mobile 91

Stephen Waddington

MARCH 3, 2020

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. The digital pants community is a huge opportunity.

Pitching 79

Pitching Agency Creativity Guidelines 79

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach.

Training 97

Training Brand Branding Fashion 97

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 165

Study Communications Survey Pitching 165

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. They’re also answering to a customer base and workforce that want sensible action to protect communities. They know the price of inaction.

Leadership 156

Leadership Corporate Energy Government 156

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. In 2020 people are going to start really rebalancing their digital lives to protect their wellbeing.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

OCTOBER 7, 2021

A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020. Their insight into future trends can help create campaigns that will keep your brand top of mind for consumers and ahead of the curve of your competitors. Maximize Resources for Your Budget.

Social Media 59

Social Media Agency Media Community 59

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. 2020 was the year we embrace the Internet.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. In 2020 people are going to start really rebalancing their digital lives to protect their wellbeing.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Where I believe COVID will have a longer term impact will be in consumer behaviours.

Marketing 78

Marketing Training Pinterest Creativity 78

Sword and the Script

DECEMBER 7, 2021

In March, Meltwater acquired Linkfluence, a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Meltwater raised $400 million in capital from a public offering in late 2020 and has been on a buying spree ever since. Content picks from the PR tech community: . The “top 0.3%

Software 85

Software Publicity Technology Data 85

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

JULY 29, 2020

Have you widened the aperture on the communities you serve and the impact you have on your team and the world? So much of our previous thinking is now void, as consumer behaviors and market demands flipped in the blink of an eye. Do the foundational pillars that stood up the business in the beginning still ring true today?

How To 78

How To Retail Employee Community 78

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities.

Tools 99

Tools Survey Pitching Analytics 99

Stephen Waddington

DECEMBER 11, 2019

Kerry has taken on the role of chair of the panel for 2020. It will be published at The Turing Institute, London on 16 January 2020. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? We took our industry-leading research and work to thousands of communicators worldwide.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

NewsWhip

MAY 12, 2021

Eleven Madison Park is just one example, but national brands like Starbucks, Baskin Robbins and Dunkin’ Donuts are all expanding their menus to be more accessible to the ever growing vegan and vegetarian communities. . Many major brands have committed themselves to offering plant-based options as an alternative for their consumers.

Consumer 88

Consumer Brand Branding Analysis 88

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? trillion by 2020. A Connected And Engaged Community. But what about African Americans?

Television 72

Television Education Groups Community 72