How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition.

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Consumer trends that will help communicators in 2020

PR Daily

In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. The post Building a Brand in 2020 appeared first on.

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Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

During 2020’s online holiday shopping boom, consumers will expect sustainable packaging

Agility PR Solutions

As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for effective packaging.

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Consumers chime in on 2020 holiday shopping—what can marketers expect?

Agility PR Solutions

No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors.

Meet the 2030 Consumer

5W PR

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

2020 shopping outlook—6 consumer trends to watch this year

Agility PR Solutions

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

2020 consumer culture—examining motivations, influences and purchasing habits

Agility PR Solutions

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging.

5 brands that struggle to connect with millennial consumers

PR Daily

Here are five of the biggest names that have fallen out of favor with modern consumers: 1. The brand that was almost ubiquitous when it came to mall-fashion lingerie is all but gone from the consumer consciousness after a few disastrous sales years and a major shift in consumer attitude.

3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

In 2020 and beyond, earned media should take priority

PR Daily

In 2020, marketing budgets have made a shift in allocation of funds to different tactics, and the data show quality content plays an important role in attracting and retaining attention among consumers. In 2020, people get their news online and they want ad-free news.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes. G&S Business Communications & INSIGHTEC: INSIGHTEC Essential Tremor Month 2020.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

The finalists in Ragan’s 2020 PR Daily Awards represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. National Geographic: NATIONAL GEOGRAPHIC’S 2020 EARTH DAY INTEGRATIVE MARKETING CAMPAIGN.

4 consumer behavior trends PR pros should know for 2021

Agility PR Solutions

The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions. The pandemic has shaken things up in all the industry.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

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The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Career guidance for aspiring communication pros in 2020

PR Daily

The stock market was in a downturn, consumer confidence was low, and there was a glut in the job market. Here we are in 2020 amid a global pandemic with unemployment near 8% — which makes graduating in 2002 seem like a breeze in comparison.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse. How are you showing a duty of care to stakeholders from employees to consumers?

5 top video trends for 2020

PR Daily

Sixty percent of consumers are “highly annoyed” with generic advertising blasts, and 80% are more likely to do business with a company if it offers personalized experience, Bortone says, citing a recent ClickZ report. The post 5 top video trends for 2020 appeared first on PR Daily.

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5 PR Takeaways From NRF 2020

ImPRessions - Crenshaw Communications

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry.

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How PR can help to change consumer behaviour during crisis

Agility PR Solutions

The post How PR can help to change consumer behaviour during crisis appeared first on Agility PR Solutions. When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Consumers continue to prioritize human-led, personal service and authentic experiences.

Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

How 2020 Has Changed PR

Axia PR

The year 2020 started with a focus on the latest public relations trends. Artificial Intelligence and big data have become the go-to source for brands to monitor social media platforms, predict consumer needs, and develop targeted content based on causes impacting their audience.

Top 11 PR Crises in 2020 So Far

Prohibition

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020.

Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The power of CTV and OTT advertising was also covered as consumer adoption has grown. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, everyone will be talking about ACR data.

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. With that in mind, here are four aspects of social media marketing to watch in 2020: Growth of social media commerce.

2020 state of texting—how consumers are pulling businesses toward text messaging

Agility PR Solutions

But new research from business texting firm Zipwhip finds that for the first time, the vast majority of consumers and businesses are using texting as a main […].

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Is humor the answer for getting consumers to wear a mask?

PR Daily

A post shared by Beber Silverstein Group (@thinkbsg) on Aug 10, 2020 at 9:05am PDT. A post shared by Roxanne Vargas (@roxynbc6) on Aug 22, 2020 at 7:07am PDT. The post Is humor the answer for getting consumers to wear a mask?

How PR pros can stand out in 2020

PR Daily

2020 will be a challenging year for communicators. Here are few survival tips for 2020: Put yourself on a media diet. I quickly consumed it, and some people thought I was a genius and some perceived me as a professional provocateur.