ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, I expect media to seek out companies claiming to “clean the supply path.” What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

OCTOBER 11, 2020

No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The post Consumers chime in on 2020 holiday shopping—what can marketers expect?

Consumer 103

Consumer Marketing Survey Data 103

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

JANUARY 12, 2020

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging.

Consumer 78

Consumer Tools Report Brand 78

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

Consumer 78

Consumer Trends Marketing Publicity 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. In 2020, cybersecurity PR pros should be well versed in how the threat landscape can affect many different business sectors at once and at any given time.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. In 2020, cybersecurity PR pros should be well versed in how the threat landscape can affect many different business sectors at once and at any given time.

Trends 156

Trends Healthcare Government Leadership 156

Agility PR Solutions

JANUARY 6, 2021

As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond.

Consumer 78

Consumer Brand Branding Communications 78

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Agility PR Solutions

SEPTEMBER 12, 2019

The 2020 U.S. The post As the 2020 election draws nearer, are consumers confident they can spot fake news? presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. The majority of […]. The majority of […]. appeared first on Agility PR Solutions.

Consumer 104

Consumer Social Media Media How To 104

Agility PR Solutions

MARCH 11, 2020

But new research from business texting firm Zipwhip finds that for the first time, the vast majority of consumers and businesses are using texting as a main […]. The post 2020 state of texting—how consumers are pulling businesses toward text messaging appeared first on Agility PR Solutions.

Consumer 78

Consumer Communications Trends Publicity 78

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Agility PR Solutions

SEPTEMBER 9, 2021

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial.

Consumer 134

Consumer Brand Branding Marketing 134

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Artificial Intelligence and big data have become the go-to source for brands to monitor social media platforms, predict consumer needs, and develop targeted content based on causes impacting their audience.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Brand Branding Retail 156

HMA Public Relations

JANUARY 24, 2020

Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. As PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers.

Consumer 40

Consumer Trends Publicity 40

Business Wire

APRIL 14, 2021

We have unlimited choices to consume news. Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139

Local Consumer Customer Service Small Business 139

Agility PR Solutions

FEBRUARY 18, 2020

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. The post Which media dominate American word of mouth in 2020? But can this influencer be influenced by media platforms? appeared first on Agility PR Solutions.

Nonprofit 135

Nonprofit Media Consumer Marketing 135

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 128

Video Study Trends Marketing 128

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 223

Public Affairs Resources Publicity Blogging 223

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 86

Brand Branding Marketing Consumer 86

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. The post Brand intimacy in 2020—which brands and industries are making emotional connections?

Industry 133

Industry Brand Branding Retail 133

Agility PR Solutions

JUNE 7, 2020

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

YouTube 136

YouTube Marketing Study Consumer 136

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 267

Survey Social Media Reddit Media 267

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 122

Trends Creativity Corporate Technology 122

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106

Data Analytics Privacy Ethics 106

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . 2019 is history and a lot of lessons were probably learned.

Marketing 78

Marketing Comparison Video Survey 78

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Three PR and Communication Trends to Watch. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Brand Branding Survey 94

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions.

Social Media 86

Social Media Retail Marketing Media 86

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […]. The post It’s 2020—is your brand texting with customers yet?

B2C 78

B2C Brand Branding Consumer 78

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. 2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

Agility PR Solutions

APRIL 5, 2020

This new report from savings destination RetailMeNot offers a comprehensive look at consumer preferences and retail marketers’ strategies for the year and the decade ahead. Consumer confidence reached historic high […]. What can retailers expect in the year ahead?

Retail 78

Retail Marketing Consumer Strategy 78