article thumbnail

Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next.

article thumbnail

Why Metrics Matter: Day One at the AMEC International Summit

Cision

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Couldn’t make it? Here are some of the main takeaways, tweets and thought leadership from day one. .

Internal 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interning at Hoffman: PR with Flavor

The Hoffman Agency

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Starting at University of Oregon (UO) in 2016 after growing up in Corvallis, OR (Sco Ducks, and Beavs too, but low-key), I declared as an economics major for my first three years, in which I served as vice president of the UO Econ Club and UO Senate.

article thumbnail

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

article thumbnail

Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department.

article thumbnail

Score Big at the PRSA 2016 International Conference

Beyond PR

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Treat your influencers and industry fans right and you will score a touchdown in reach, engagement and conversions. Here’s where you can find us this weekend and next week.

article thumbnail

The Rise and Fall of the Pumpkin Spice Latte

Cision

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Incite social sharing internally by asking your team and organization to get involved. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318