The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. You know what’s awesome about a digital event? Doing it live from a REAL event!

Measurement 42

Measurement Analysis Banking Internal 42

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions.

Analytics 62

Analytics Data Energy Sports 62

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

Meeting 82

Meeting Automotive Media Transportation 82

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 12, 2018

It’s testament to your expertise and talent that you’ve been recognised by the highest accolades in our business: Fellowship of the PRCA, the Don Bartholomew Award for Outstanding Service to the industry, and today Honorary Fellowship of the CIPR. Eight years later that number has fallen to around 18%.

Measurement 75

Measurement Government Education Conference 75

PRSay

AUGUST 1, 2016

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. corporations and major public relations agencies are making small but impactful changes to transform the industry.

Resources 60

Resources Education Ethics Corporate 60

Maxim Behar

DECEMBER 20, 2022

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. SVP and Head of Stakeholder Relations, Sibanye-Stillwater.

Energy 52

Energy Groups Internal International 52

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Members have new ways to keep informed and to connect thanks to our daily Smart Brief newsletter and our new members-only community portal MyPRSA. Diversity is a reality, not a policy.

Conference 60

Conference Leadership Meeting Internal 60

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. They are actively trying to stay connected with the industry and making an impact in the classroom. Adobe (2016-Present). Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. When will you communicate your message?

Reputation 60

Reputation Communications Financial Internal 60

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

wiredPRworks

JUNE 8, 2016

My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Cision

APRIL 12, 2016

And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. Check out Cision’s free “State of the Media 2016 Report!” My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

FEBRUARY 29, 2016

” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. 2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016.

Instagram 60

Instagram Analytics Mobile Employee 60

Reputation Us

JULY 14, 2017

Overall, the banking industry continued its multi-year reputation recovery among U.S. It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. An MBA is not required for success in the industry but I would highly recommend it. What do you think is the role of internal communications in this polarizing environment? .

Internal 70

Internal International Interviews Trends 70

Reputation Us

JULY 13, 2017

Overall, the banking industry continued its multi-year reputation recovery among U.S. It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community.

Marketing 52

Marketing Storytelling Technology Community 52

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

wiredPRworks

JUNE 17, 2016

For more information on Forum Forward 2016 and to register, go to forumforward.org. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. The company’s client list covers a wide range of industries in sizes ranging from Fortune 500 to startups.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Communications 40

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Why is this important? Those who are less inclined to vote include people of color, people who are poor—especially women—and young people. Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Measurement 40

Measurement Agency Employee Insurance 40