The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Starting at University of Oregon (UO) in 2016 after growing up in Corvallis, OR (Sco Ducks, and Beavs too, but low-key), I declared as an economics major for my first three years, in which I served as vice president of the UO Econ Club and UO Senate.

Internal 36

Internal International Chemicals Fashion 36

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. The post LTPR Welcomes Nicolas Capistrano as Summer Intern appeared first on LTPR. PORTLAND, Ore., Based in Portland, Ore., More information is available at www.LTpublicrelations.com.

Internal 60

Internal International Crisis Management Retail 60

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. All of these events are free to PRSA International Conference attendees, though an RSVP is required for our roundtable on Monday. Here’s where you can find us this weekend and next week.

Conference 40

Conference Internal International Sports 40

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. The post How Will #PR & Marketing Pros Approach #Content in 2016? … Read more.

Survey 90

Survey Marketing Content Marketing Measurement 90

Remote PR Jobs

SEPTEMBER 25, 2023

Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Companies tend to hire either internal or external PR specialists to help shape and manage their image. It’s obviously a supply-side issue and not a demand-side issue,” Bennett said.

Newspapers 100

Newspapers Publicity Journalism Report 100

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Cultivate your internal audience for speed and timely communications.

Communications 60

Communications Insurance Insurance Privacy 60

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Katie Paine's Measurement Blog

APRIL 25, 2016

Please note: This piece originally appeared as a free article in the late April 2016 edition of The Measurement Advisor newsletter. As I wrote back in March, the International Public Relations Research Conference (IPRRC) is a three-day idea fest that takes place in Miami every spring.

Crisis 40

Crisis Conference Measurement Internal 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.

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Conference Healthcare Marketing Crisis 80

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Shift Communications

DECEMBER 15, 2016

cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Annie Perkins. Vice President. Watch some great coverage in 2017?

Print 60

Print Media Travel Wireless 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Cision

OCTOBER 7, 2016

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Incite social sharing internally by asking your team and organization to get involved. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice.

Analysis 318

Analysis Viral Trends Software 318

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

PR News

FEBRUARY 9, 2016

Well, it’s almost a wrap on 2016, and what a year it’s been. The post Who Gets Your Vote for 2016’s Spokesperson of the Year? I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. In… Continued.

Blogging 54

Blogging Crisis Management Media Training Training 54

Waxing UnLyrical

JUNE 3, 2016

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! With this international panel of PR smarties, we’re sure to have a jolly good time. A5: #measurePR Impressions and audience analysis for the five-minute version.

Media Relations 40

Media Relations Measurement Media Analysis 40

Communications Conversations

MARCH 30, 2016

Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. Spread out across different internal drives and files; Dropbox and Google Drive accounts; and vendors. A new job for a new problem: Organizing, labeling, and managing content.

Employee 60

Employee Software Survey Google 60

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. You know what’s awesome about a digital event? Doing it live from a REAL event!

Measurement 42

Measurement Analysis Banking Internal 42

The Hoyt Organization

SEPTEMBER 19, 2023

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next.

Real Estate 52

Real Estate Industry Customer Service Course 52

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 203

Ethics Automotive Technology Conference 203

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Amirite ladies? This month’s #measurePR’s edition was no exception. Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

JULY 3, 2017

Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). On December 16, 2016, Parliament did just that, in doing so announcing that it would launch a new public advocacy campaign called Act FAST to raise awareness about the signs and symptoms of Stroke.

Measurement 197

Measurement Government Policies Internal 197

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To facilitate relationships and build trust with internal and external stakeholders and communities. In the UK the public relations market employs 99,900 people and contributes £16.7 In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Is your reputation strong? Your customers?

Reputation 78

Reputation Government Film Viral 78

Cision

OCTOBER 20, 2016

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months?

Conference 120

Conference Internal International Community 120

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. Amnestey international: #gayturtle.

Social Media 28

Social Media Viral Film Media 28

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” International Journal of Business Communication, 51, 183 – 202.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” SocialChorus was merged with Dynamic Signal and rebranded as FirstUp.

Software 161

Software Marketing Leadership B2B 161