Sword and the Script

MARCH 8, 2016

By definition, averages pose pitfalls in data interpretation. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. PR agency: $84,500.

Survey 60

Survey Tourism Airlines Financial 60

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The post Is ‘Pluralistic Ignorance’ Ruining Your Marketing and Comms?

Marketing 64

Marketing Storytelling Travel Corporate 64

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. The NY Times wrote that we can’t even agree on the basic definitions of words. Marketers are accusing competitors of post-truth PR claims. The Truth is more elusive than ever. Educate about PR.

Wikipedia 159

Wikipedia Ethics Education Data 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. A great idea aligns a company’s mission with its market. Creative ideas are by definition outliers, so they may take a leap of faith.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. The best content creators – and Joe is definitely one of them – are acutely aware of what an audience wants and needs even before they realize it. Tomorrow at 2 p.m.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Technology is by definition the application of science for practical use. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools.

Tools 67

Tools Marketing Advertising Advertising 67

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. And that’s just the Top 3, as of October 1, 2016. Most-Definitely-Official FDA Enforcement: You can learn a lot from your competitors and other pharma companies when they get slapped with an FDA Warning Letter.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Communications Conversations

NOVEMBER 2, 2015

I say “different” because it’s not the usual marketing predictions. Instead, this deck (featured in the show notes below) talks about much broader tech and media trends–but trends that will definitely have an impact on us all in the year(s) ahead. Take a listen. SHOW NOTES – October 29, 2015.

Trends 60

Trends Media Mobile Video 60

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. They build marketing or content strategies. Too often, marketers are irresponsibly using strategy and its variants as synonyms for planning. Generals—and marketers—are judged by how well the plan works.

Strategy 40

Strategy Marketing Energy Training 40

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

Beyond PR

MARCH 9, 2016

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. As a marketer, your ability to promote depends on your ability to sell. Selling makes you a better marketer. The First Step Is Acceptance.

Marketing 75

Marketing Meeting Resources Energy 75

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 25% know my company’s products or service.

Content Marketing 60

Content Marketing Study Marketing B2B 60

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. The reactive media pitch by definition cannot be planned, and it takes extra attention and agility, but the outcomes can be very positive.

Pitching 136

Pitching Media Privacy YouTube 136

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. I see many organizations where data or marketing analysts are tackling integration, not so much in PR. I spend most of my consulting time getting people to consensus on a definition of success. Get consensus on a definition of success. Is that occurring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. I see many organizations where data or marketing analysts are tackling integration, not so much in PR. I spend most of my consulting time getting people to consensus on a definition of success. Get consensus on a definition of success. Is that occurring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Prohibition

MARCH 9, 2020

Live streaming isn’t something that we’re strangers too when it comes to social media thanks to the roll out across Instagram and Facebook in 2016. LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy. Should I use LinkedIn Live? Our top tip: Be concise with your word count.

LinkedIn 62

LinkedIn Video Social Media Film 62

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter is pursuing other major events to stream.

Sports 120

Sports Twitter Mobile Facebook 120

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Charts and research like this confirm it: Less is definitely more when it comes to social media content in 2018. Two years ago I wrote this post.

Facebook 74

Facebook Brand Branding Social Media 74

Deirdre Breakenridge

JUNE 2, 2017

The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. I challenge anyone to find a marketing or sales strategy that makes you feel this good. Dropping myself into countries I’ve never been to, know nobody in and don’t even know the language spoken has definitely been a challenge.

Film 150

Film Travel Leadership Training 150

PR in High Definition

FEBRUARY 27, 2023

Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ISEBOX

JUNE 29, 2016

So it stands to reason that online marketing is subject to scrutiny. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014. While only your legal team can tell you how these issues apply to your marketing efforts, you can really use some answers to the questions you’re asking.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Beyond PR

JUNE 9, 2017

Perhaps the issue is the definition of “tangible.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Smith , a self-confessed connoisseur of IR websites, is Director of Marketing and Shareholder Communications at PR Newswire / Cision. The verbatim comments may offer up a clue. . Author Bradley H.

Comparison 66

Comparison Study Retail Financial 66

Solo PR Pro

JUNE 7, 2016

Mary Meeker’s 2016 Internet trends repor t is out and, as it has every year, it has inspired a great deal of discussion. The 213-slide presentation is definitely worth a read, as it has broad reaching insights that impact sectors beyond technology. Should US practitioners be learning more about global markets?

Twitter 40

Twitter Trends Report Technology 40

Bianchi Biz Blog

APRIL 26, 2021

Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. They should definitely make sustainability their banner. He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95