Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This is a guest post by Courtney Lukitsch. How To Win It.

How To 120

How To Agency Creativity Pitching 120

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. Definitions of PR often count words like credibility, reputation and third-party validation.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Technology is by definition the application of science for practical use. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools.

Tools 68

Tools Marketing Advertising Advertising 68

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. They build marketing or content strategies. Too often, marketers are irresponsibly using strategy and its variants as synonyms for planning. Generals—and marketers—are judged by how well the plan works.

Strategy 40

Strategy Marketing Energy Training 40

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. You can download the Global Intangible Finance Report (GIFT) 2016 here. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Beyond PR

APRIL 6, 2017

Brands that do it well leverage our memories, fears and dreams to position themselves in the market. With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 49

Brand Branding YouTube Survey 49

Maxim Behar

DECEMBER 20, 2022

And so, for somebody from a Bulgarian firm, a market that is not among the recognized leaders around the world, to take such an impressive leadership role in our industry, it is, I think, truly remarkable. Singer and Eurovision Finalist 2016. Our industry continues to suffer from a lack of visible leadership. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. The definition of newsworthiness has changed. Check out Content Tips for Adding Creativity in More Conservative Niches. Keep learning: Guidelines change. Newsworthy. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

JUNE 1, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Norton's Notes

JULY 20, 2016

Dan works in the marketing team at JCB World Headquarters here in the UK. The hype that they are speaking of is the one created by our Marketing team and if you’re in the industry then you’ll have seen it for yourselves. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.

Case Study 28

Case Study Social Media Study Media 28

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. 2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. C: No-one’s going to market this book like I will. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

PR in High Definition

JANUARY 17, 2017

Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. A lot of change was brewing in 2016, but 2017 will be a year of fruition as these developments start to pay off. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Cision

DECEMBER 8, 2015

While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. Sure, there is definitely still an art to it, but when you add the science of analytics, you suddenly turn your art into an investment. Q: What will be the biggest change we see in 2016? It said, “ Yes.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Konnect Agency

DECEMBER 2, 2019

Working in Social Media / Digital Marketing , you always have to stay up with the latest trends. A creative outlet of unapologetic Latinas, Hija De Tu Madre created a planner that suits all your planning needs. To balance those heavy, sugary holiday dishes, FitVine’s limited-edition 2016 Holiday Red is the ultimate table topper.

Travel 78

Travel Agency Print Social Media 78

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. I work for their Marketing team as a Social Media Strategist. Like a lot of people who work in social media marketing, you didn’t start out in comms/marketing. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

PR Conversations

MAY 9, 2017

I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Which talent would you most like to have?

Energy 53

Energy Measurement Internal International 53

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). In other words, what can readers expect to get from your blog?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). In other words, what can readers expect to get from your blog?

Blogging 40

Blogging Strategy How To Writing 40

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. — Kevin C Hartman (@KevinCHartman) July 14, 2016. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. All three disciplines — publicity (earned media), owned media and UGC — healthfully co-exist in today’s marketing communications ecosystem.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

ISEBOX

OCTOBER 31, 2016

We’d be remiss to not mention Trump’s many campaign PR nightmares over the course of the 2016 election in the scariest PR disasters list. It’s pretty terrifying they thought they could get away with that. Donald Trump’s Presidential Campaign. Openly mocks disabled reporter , Serge Kovaleski.

Government 70

Government Crisis Report Course 70