Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But technology had to catch up with human nature. “ Live video isn ’ t new this year.

Social Media 213

Social Media Media Video Film 213

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Deirdre Breakenridge

APRIL 25, 2017

While watching the news, during the 2016 election, our kids asked Alexa about TPP to learn it stood for the Trans-Pacific Partnership, “a trade agreement between Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.”. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. defines its main issue as. (….)

Groups 120

Groups Study Transportation Technology 120

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you This blog post started life as a discussion in the Marketing, media and PR community of practice.

Tools 135

Tools Software Enterprise Measurement 135

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Where does the time go? million in cash, $13.5

Analytics 68

Analytics Report Technology Pitching 68

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet most national outlets posted gains in the ways that matter – ratings and readers.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor].

Survey 71

Survey Technology Corporate Financial 71

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Describe the craziest or most fun story you have written.

Meeting 81

Meeting Automotive Media Transportation 81

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user. Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

PR in High Definition

JULY 28, 2022

SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016.

Analytics 62

Analytics Data Energy Sports 62

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Ethical Voices

FEBRUARY 26, 2024

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week. Health disparity in low-income communities, that’s an ethical issue. That was a good thing that came out of that.

Ethics 91

Ethics Healthcare Government Energy 91

Cision

JUNE 7, 2016

In a communications career, we shine when we effect change. I joined the Board of BornFree, a philanthropic initiative to eradicate the mother-to-child transmission of HIV by the end of 2016. My team jumped on board, and we developed and executed an extraordinary integrated communications campaign. How can brands keep up?

Groups 120

Groups Industry Technology Communications 120

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Career paths will evolve. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

JUNE 5, 2017

The rise of ad blocking was the story of Meeker’s 2016 report. It’s a form of community management that drives almost seven times the engagement of branded content. #9 Google Lens and Pinterest Lens show the potential of this technology. #11 Customers engage with each other and the business in a community. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Absolutely. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. And it’s not just the technology we’re excited about. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52