Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. One glaring example is the technology sector. The post Can Technology Companies Achieve Diversity?

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

When approaching DE&I, lean on your communities

PR Daily

For Facebook, everything comes back to its stated mission of bringing people together through technology. McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams.

How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community.

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. What community means. Community’s value.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., How can online communities help people facilitate change in their lives and careers?

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. If a company is launching its new product at its own event or at a trade conference, the influential community members can play a role in shining a spotlight on the event before a captive audience. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. John cares about putting humanity first, and our stories about technology second. Technology Public Relations 2016 Presidential Election John Gray Politics PR PR Ethics twitter

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base. What are your best tips for growing community?

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

Michael Smart dispenses PR wisdom every Thursday to more than 9,000 active subscribers to his popular email newsletter , and on September 20th he’ll be here to help the #PRStudChat community! During the Twitter chat, Michael will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Technology PRStudChat Media Pitching Michael Smart PESO Model public relations

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. My story is about the power of a thriving online community and my personal success because of that community. Online communities and learning were unleashed to the masses. I joined two communities while at home.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Let me tell you – good execution is NOT about technology.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

The #PRStudChat Community Discusses Digital Media and AI on October 25th

PR Expanded

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Here are several of the topics/questions Martin and the #PRStudChat community will answer on the 25th.

How to build communities of social media influence

Shift Communications

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The theory is simple: identify the community at large around a topic, and then influence many members of the community together , rather than one influencer at a time. How do we think about communities of influence?

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. Jenn and the #PRStudChat community will be answering and discussing the following: How is social media transforming the financial services industry? Technology PRStudChat Public Relations Financial Services PR Financial Services Social Media JConnelly Jenn Connelly

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones.

Undertaking a rebranding, Firefox solicits community input

PR Daily

A team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. Firefox’s parent company Mozilla wants to rebrand its iconic browser—and it’s asking users to point the way.

CBD Technology and Products Changing the Industry

5W PR

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

Why I Started Technology Awards List

The Awards Blog

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm.

Solve for the Customer: Digital Strategy, Technology, Story

PR 20/20

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. This year, the world changed.

Why I Started the Technology Awards List

The Awards Blog

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm.

Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. Communication at the speed of technology is a very good thing. Communication gloria bell TechnologyGuest Post by Gloria Bell.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. The post How the Ragan community is boosting culture and morale among their workforces appeared first on PR Daily.

Online newsroom makes college a community information hub

PR Daily

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. award for 17 process technology majors, a department that also received a $1 million gift.

How IROs Leverage Digital Technology

Marketwired

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. There’s no question that digital technology is slowly but steadily transforming investor relations. IR/PR digital technology investor relations

The Internet of Brains and Swarm Technologies — Time to Plug In

Doctor Spin

In experiments, this has shown to be performance-enhancing in simultaneous yes-or-no situations and it’s possible to think of human applications for this type of swarm technology. Swarm technologies could be used to enhance artistic performances where you’re able to synchronise some of your experience with both the artist and the audience. I can also think of various religious or sexual applications for this technology.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Building Community through User Generated Content

Solo PR Pro

We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history. They strengthen those bonds with branded community events year-round and members-only benefits. Humans are a tribal bunch.

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” So excited by what technology could do for him and his business, and really using it for its intended purpose – to make life better. Technology, for better or worse.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Joining us that night will be special guest and co-moderator, Jacqueline Jensen , who is the Community Evangelist at Piktochart. Raising levels of engagement with interactive content in different communities. A Little More About Jacqueline Jensen … Jacqueline is the Community Evangelist for Piktochart, a former venture-backed startup founder, and a natural born doer.