Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

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Conference Internal International Leadership 40

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

PR in High Definition

AUGUST 27, 2015

September is around the corner, which for many of you means it’s almost that time of the year to review 2015 and plan PR for 2016. The post Writing great PR objectives appeared first on Firefly Communications. How’s the year going? What are the challenges? One thing is for sure, if you […].

Writing 48

Writing Communications Blogging 48

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Doctor Spin

JANUARY 19, 2024

link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. 2015, October 9). The Platitude Sickness: The Trash of Corporate Writing. 2015, October 9). The Platitude Sickness: The Trash of Corporate Writing. Split Sessions: Recognition, Rewards, and Feedback. 2 Silfwer, J.

Communications 52

Communications eBook Leadership Corporate 52

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Write my first eBook and read MORE! Katelyn Davis, SHIFT SF. .

eBook 60

eBook Creativity Agency Exercises 60

Communications Conversations

DECEMBER 30, 2015

I don’t do it very often, but I’ll admit: I’m writing this post more for me, than you. I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out.

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Groups Local Meeting Corporate 60

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. But all good stories need a hero and a villain,” writes Martin Waxman in this analogy filled post. What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0

PR 20/20

DECEMBER 30, 2015

We pulled posts with the highest pageviews in 2015, excluding any posts with an average time on page less than two minutes. Note: If you’re curious which posts were most successful in garnering clicks (on search engines and social media), check out Sandie Young’s ( @sandiemyoung ) “ How to Write More Clickable Headlines in 3 Easy Steps.”.

Marketing 40

Marketing Engineering Writing Social Media 40

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

AUGUST 3, 2022

Still, we cannot focus on improving these areas at the expense of writing better presentations or perfecting our three-pointers. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Training 146

Training Media Training Crisis Communications Writing 146

Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient.

Hotels 120

Hotels Tourism Travel Pinterest 120

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Khadeeja Safdar @khadeeja_safdar. Phil Wahba @philwahba. Adrianne Pasquarelli @SheLikesToShop.

Retail 245

Retail Twitter Real Estate Trends 245

Deirdre Breakenridge

AUGUST 18, 2017

When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Whenever Deirdre gives me an assignment to do, I immediately write it down in my planner so I don’t forget.

Internal 284

Internal International Guidelines Writing 284

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.”

Customer Service 98

Customer Service Writing Employee Communications 98

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! Free eBook from Solo PR Pro. PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Stuart Bruce

MARCH 18, 2015

My CIPR CPD targets for 2015. Write my book! Buckle down and write it. Will contribute not just to my personal development, but the development of the PR profession. Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. What do I need to know? Who can help?

Training 60

Training Ethics Course Analytics 60

Waxing UnLyrical

JULY 30, 2015

Experiment with blogging and writing outlets to start broadcasting your thoughts. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. once again, it’s Tuesday, August 11, 12-1 pm ET.

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Internal International Communications Measurement 40

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

The Hoffman Agency

MARCH 4, 2024

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

Journalism 36

Journalism Television Exercises Education 36

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. That’s the cost of 30 seconds of commercial time in prime time in 2015. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Rock the Status Quo

JUNE 1, 2015

The secret psychology of persuasive copy (Conversion Conference – Las Vegas 2015) from Nathalie Nahai. On a more serious note – what skill is more useful in marketing than having a talent for writing? The 10 Best Copywriting Formulas for Social Media Headlines from Buffer. Hint, hint, nudge, nudge.)

Writing 100

Writing Conference LinkedIn Social Media 100

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Cision

FEBRUARY 12, 2016

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. If I don’t get back to you the first time, I did probably read your e-mail but just didn’t have time to respond: I receive well over 200 e-mails a day in addition to having to report and write.

Pitching 120

Pitching Internal International Mobile 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Internal International 149

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. How to Write the Best Press Release? A press release is not a competition in prose writing.

Engineering 128

Engineering Writing Social Media Tools 128

PRSay

OCTOBER 23, 2020

I’m writing this blog post from an office adapted for a person with severe vision loss. I’ll never forget the day in 2015 when PRSA honored me with its PR Professional of the Year award because of the stand I had taken for government ethics. This year’s theme is “Transforming the Landscape.”

Transportation 158

Transportation Sports Ethics Government 158

Flack's Revenge

OCTOBER 27, 2021

This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies. Quantum Solace. Yeah, PR too, obviously.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I’ve been a Wards since 2015. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120