PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences.

Employee 103

Employee Communications Internal International 103

Sword and the Script

MAY 5, 2015

#CSR #customer. Frank Strong (@Frank_Strong) April 19, 2015. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. Writing his column, McBean himself called it capitalist pollution. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Norton's Notes

DECEMBER 10, 2014

Many hotels have already been banned from it for trying to pay people to write glowing reviews. Businesses of any sector in 2015 will have to be ethical to succeed – not just hotels. The offers can include anything from up to 10% off food and drink and in some cases even letting people stay for free which is again very wrong.

Hotels 37

Hotels Crisis Management How To Policies 37

Mindful Marketing

JULY 15, 2015

One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stephen Waddington

DECEMBER 30, 2019

It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Amazon Help (@AmazonHelp) December 28, 2015.

Twitter 120

Twitter Brand Branding Customer Service 120

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening?

Agency 100

Agency Survey Customer Service Engineering 100

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. A model for success. Just ask Michael Dubin.

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. We really like Heidi’s “free actionable marketing tips” (via email subscription).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JUNE 7, 2018

It includes things like writing the best headlines or A/B testing emails. You are a client and customer service rockstar. The result was that in 2015 and 2016, the old system beat several Go champions, including one who'd won 18 world championships. What if an AI system learns how to write better than humans?

Marketing 41

Marketing System Technology Google 41

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Great listening skills, strong research abilities, and excellent writing skills. She also serves as the 2015-2017 PRSSA national faculty adviser. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

Cision

JUNE 15, 2015

” – Adrienne LaFrance, The Atlantic , April 29, 2015. Social care (customer service). Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. But what about writing specifically for Facebook?

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? January 31, 2015. CEOs are learning the revenue value of Taylor Swift-level listening to customers. The best answer would quote French playwright Jean Giraudoux, “The secret of success is sincerity. Happy Birthday, @jtimberlake

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Social Media 93

Social Media Marketing Media Creativity 93