Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. That’s the cost of 30 seconds of commercial time in prime time in 2015. To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. She said, “Thank you,” to which I replied, “No problem.”

Customer Service 98

Customer Service Writing Employee Communications 98

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Technology continues to shift the way journalists write and influencers interact with their communities.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. She writes like a human being–not a robotic corporate executive. LinkedIn followers, btw).

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Write a press release.

Social Media 120

Social Media Pitching Writing Report 120

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years.

Blogging 144

Blogging Writing Creativity Meeting 144

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Maggie Lamaack. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

PR in High Definition

NOVEMBER 25, 2020

According to the Harvard Business Review in 2015, “ There is very little evidence for the idea that brainstorming produces more or better ideas than the same number of individuals would produce working independently. Creative Performance Limiters. – Scribe : Writes down all the ideas! Preparing to Win.

Creativity 71

Creativity Groups Sports Examples 71

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts.

Communications 40

Communications Marketing Technology Data 40

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

NOVEMBER 9, 2015

One more creative way to create structure in your post is to change fonts. Maybe even moreso than coloring your font, it takes some creativity to create interesting structure versus visual cacophony. Neil deGrasse Tyson (@neiltyson) October 24, 2015. Images: Nikolay Bachiyski , mkhmarketing ( Creative Commons ).

How To 120

How To Engineering Creativity SEO 120

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. It was a creative outlet. About that same time (2014/2015), I noticed the tenor on Twitter starting to shift. Starting in 2015, and with each subsequent year, I’ve spent more time on LinkedIn and less time on Twitter. Probably a bit of both, really. But, about what interested ME.

Social Media 78

Social Media Media LinkedIn Instagram 78

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Read Cision’s State of the Media Report 2015 today! Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ). Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Squatty Potty. ” 5.

Community 40

Community Viral Web Creativity 40

Communications Conversations

JANUARY 26, 2015

Journalists get paid to write objective stories. Or, what about thinking creatively? PR Trends pr trends PR trends 2015 public relations trends public relations trends 2015' Suggest positioning a certain article as a “How to” post. Point out a key stat that might work well in a headline.

Pitching 60

Pitching How To Trends Video 60

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Doctor Spin

DECEMBER 26, 2023

I’m also constantly re-writing a book on public relations called “Amplify.” The 10th time is the charm, right? Creating something note-worthy. Speaking of goal-setting, I didn’t manage to publish my online PR course this year, either. Plus—I’m striving to push Doctor Spin to become an appreciated resource for PR professionals and students.

Leadership 52

Leadership Blogging Course Resources 52

Shift Communications

APRIL 1, 2016

.” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. If we are smart, positive, and creative, we can use our new AI tools to make the world of public relations far better.

Employee 60

Employee Data-Driven PR Communications Software 60

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business. ” 3.

Internal 40

Internal International Case Study Banking 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 One of these had a profound effect on me, and saw a seed I’d planted back in 2015 start sprouting. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Cision

JANUARY 8, 2016

In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. Images: andresmbernal , Drew Coffman ( Creative Commons ).

Pitching 60

Pitching Report Twitter Social Media 60

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! But you should know that people are composing auto complete song lyrics and getting robots to write fiction. So consider some small, medium and large ways you can improve yourself in 2015. If you''re anything like me, you''re thinking. "I''m I''m a strategic thinker! And I''m inclined to agree with you.

Newspapers 77

Newspapers Customer Service Google Journalism 77

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Barokas

MAY 30, 2017

It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release. The question is, is this a genuine response or a tactic used to shew eager publicists quickly?

SEO 68

SEO Pitching Corporate Report 68

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Mindful Marketing

DECEMBER 17, 2015

I love that it keeps you on your toes and you need to move smartly, fast and creatively. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity. I love theater, good writing, tennis and skiing. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

Mora Communications

JUNE 2, 2015

It takes time, consistency, creativity and work. If that’s the case you’re going to need to discover which media outlets reach those various target markets and then write pitches that address each one. Copyright © Mora Communications 2015. The main secrets that people generally ignore are: 1) PR is a cumulative process.

Pitching 49

Pitching Storytelling Writing Creativity 49

Sword and the Script

AUGUST 18, 2015

For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60