Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014.

Blogging 109

Blogging Survey B2B Analysis 109

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I’ve been competing in triathlons since 2014. I tried to replicate that experience in 2019 with my book “Branding in a Digital World.”

System 156

System Exercises Groups Training 156

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

5W PR

SEPTEMBER 27, 2019

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

The Proactive Report

JULY 28, 2014

Verify who you are and what sites you write for. Have a branded domain for the site and the newsroom. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly. And if someone who has a high score refers to your content, it raises your trust.

Google 174

Google SEO Reputation Writing 174

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We all get to write our own story of how AI will impact us. Invest in your future! We will, in large part, continue to function independently. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JANUARY 30, 2018

36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. So, it’s no surprise brands are starting to spend more time there. But, the ones that are using it well are truly benefitting and (most likely) achieving real brand value. He has more than 1.5

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. Organize before you write.

B2B 120

B2B Customer Service Software Technology 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams. .

Film 150

Film Social Media Video Writing 150

The Proactive Report

DECEMBER 16, 2014

Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. Sharpen up your writing skills and creativity. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014.

Video 120

Video Government Healthcare Viral 120

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative.

Travel 120

Travel Agriculture Tourism Internal 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Critical Mention

OCTOBER 1, 2018

A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. Releasing timely, relevant content keeps your brand in your prospects’ and followers’ minds. When she’s not writing you can find her at music festivals, hiking or snowboarding. Add videos while you’re at it. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Brands in Sales Mode at Super Bowl. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Work on your writing for various formats, send emails, set up coffee dates and attend events.

Local 120

Local Agency Policies Travel 120

Critical Mention

DECEMBER 2, 2018

Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We all get to write our own story of how AI will impact us. Invest in your future! We will, in large part, continue to function independently. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality.

Apparel 123

Apparel Media Ethics Interviews 123

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. How To Write LinkedIn Messages That Actually Get Read. 2014 Edition. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands of any size can elevate their PR/social media campaigns by remixing and sampling big-brand ideas to work within their budget/resources.

Case Study 49

Case Study Retail Resources Twitter 49

Contently - Strategy

APRIL 10, 2019

.” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab.

Company 105

Company Marketing Education Data 105